Team
Owner and Creative Director
H-J knows that the best lead-generating websites are the ones that cater to users' behavior. One conversation with him and you'll immediately begin to see the web in a whole new way.
Assistant Creative Director
Finding a great designer with exceptional programming skills is rare, which is why Ed’s talents as a designer and developer make him a truly unique team member. That and his strong affinity for robots.
Copywriter and Information Architect
Forget what you think you know about copywriting. This intern-turned-copywriter has mastered the User's language, as well as the English language.
How did we get this way?
We watched people use websites—our clients, our kids, our parents, and friends. We saw them 'trip' over confusing interfaces, poorly labeled pages, and vague headlines.
Watching users stumble on the web lead us to immerse ourselves in the usability and information architecture literature of Jakob Nielson, Steve Krug, Peter Morville and Louis Rosenfeld, pioneers during the web's infancy. As we built more and more websites, we incorporated their principles and proved to ourselves that the most successful websites cater to the users' browsing habits.
Why Usability Matters
To understand why usability matters, you need to understand one big thing: What you want users to do on your site and what users actually want to do almost never match up. These conflicting expectations form a gap in communication, distancing clients from their users. We are the bridge that spans the gap between you and your users.
Our mission:
- To create a positive user experiences. It's the key to converting visitors to customers, and it requires thinking about your users' needs every step of the way:
- Information Architecture encourages users to read and find the information they want.
- User-focused Copy shows visitors the value in your key messages.
- Clean Design conveys the right first impression and establishes credibility.
- To help you feel comfortable with the idea that your website is less about you and more about your users. A positive user experience leads to more satisfied visitors, which leads to increased sales.
