Name Your Baby
Every week, we’re answering common questions from CEOs about marketing. Here’s this week’s question… “Why can’t I turn marketing over to someone else?”...
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Flip flops are for the beach, not marketing
Every week, we’re answering common questions from CEOs about marketing. Here is this week’s question... “How do I keep my marketing on track?”...
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Feeling Networking Resentment? You’re Not Alone
Networking shouldn’t be a chore. I know that's the sentiment that creeps up on many of us. It’s the elephant in the room no one wants to talk about. Resentment is born when we view networking as a mad grab for business cards instead of a two-way stre...
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“Easy” is dangerous
Marketing is the most difficult profession that looks ‘easy.’ Which is dangerous. Why? Because bad marketing can make great products fail.* Why? Because bad marketing can make great products fail.*...
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Marketing Dead Zones: Bottom of Your Email
Think of a long stretch of empty desert. It’s where the radio goes fuzzy, and your phone loses signal. That’s a dead zone....
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Don’t Let Your About Page be a Snooze Fest
You know everything about your company. You can easily recite your elevator pitch, number of clients, or success stories when you’re trying to win over a prospect. So, when it comes to writing your website’s “About Page,” it should be easy enough to ...
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Compassion: Market with a Heart
Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is compassion.*People are good at pinpointing a heartless sell. They can see a used car salesman, or a “please give me your money” plea from miles away. As David Horsager...
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Clarity: Simplicity Sells
Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is clarity.* ...
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Contribution: Marketing that unsticks
Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is contribution.*Wes is stuck. He has a problem, and he is struggling to find a solution. Like most, he turns to Google for an answer. Your blog pops up. He scans it, eas...
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Competency: Leftovers ≠ Fresh
Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is competency.*Prospects smell those funky leftovers right away. If that email is the same one you sent out two months ago, recycled with a slightly new twist, your recip...
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