Wednesday, February 23, 2011

What We Read #2: 7 Articles to Close the Gap Between Designer and Client

Ever wonder what's going on in your web designer's head? Here's your chance to find out.

Successful websites rely on the expertise of both designer and client. This post is the second of our What We Read series, which offers clients the option to gain some insight into our philosophy.

As devoted readers of Smashing Magazine, we've compiled a list of our favorite Smashing articles for your reading pleasure. As we see it, the more a client understands, the smoother the development process can be.

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Tuesday, February 15, 2011 Email Marketing, Social Media

Business + Facebook: Be Social!

To say that Facebook is a hot trend right now is an understatement. It seems like every business has a page, but does every business need one? Obviously, there is value in keeping with the times, but for some businesses, this is the only immediate benefit they'll get out of a Facebook page.

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Tuesday, February 8, 2011

Live Webinar on February 16: Writing for the Web

On Wednesday, February 16, we will present our third live Webinar: Writing for the Web—The Research & Techniques Behind Copy that Sells.

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Wednesday, February 2, 2011 Design, User Experience, Success Stories

Site Launch: Catholic Youth Ministry

The Office for Catholic Youth Ministry (CYM), a Catholic Diocese of Wilmington organization dedicated to effective ministry in parishes and schools, receives a website that serves as a comprehensive resource center for its members and participants.

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Tuesday, January 25, 2011 Copy writing

What We Read #1: Writing for the Web Tips

How do you establish a positive user experience through copy?

Great user experiences don't happen by accident. Present your readers with organized, scannable copy that will capture attention quickly and convey messages clearly. Doing so will help increase positive user experience on your site, and that can translate into more sales and leads.

This post is the first installment of our new What We Read series, which offers clients the option to gain some insight into our philosophy. We've chosen a few articles from Jakob Nielsen's online column, Alertbox, on writing for the web.

Want advice on writing effective copy? Take Nielsen's.

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Monday, January 17, 2011

Keep visitors coming to your site with Fresh Content

Visitors can tell when a website is stale. As soon as they see stale blog posts, events, or old dates, they're ready to hit the back button. The bottom line? Stale content reflects poorly on your business and drives visitors off your site.

But you can keep visitors coming by consistently posting fresh content. When you do add fresh content to your site, make sure you remove the old stuff too. Let me explain why with a personal experience...

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Tuesday, January 4, 2011 Team

A Year in Review: We look back at 2010

It's the first week of January, which means it's time to reflect on the year's achievements! In 2010, the Bright Orange Thread team...

  • Launched 16 sites
  • Wrote 28 blog posts
  • Won an award
  • Created a Facebook page
  • Presented a series of Webinars

And that's not all!

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Thursday, December 30, 2010 Webinars

Live Webinar on January 19: Choosing the Right CMS

What's new in 2011 for Bright Orange Thread? On Wednesday, January 19, we will present the second Webinar in our series: Choosing the Right Content Management System for Your Website.

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Monday, December 6, 2010 Success Stories

Site Launch: Single-page website for Maternity & Women’s Health

This single-page website perfectly showcases Dr. Vergara's medical practice. Spreading the limited content across 3 pages would have led to an empty-looking site, so we presented it all on one thorough, complete page.

Visit Maternity & Women's Health.

Tuesday, November 16, 2010 Team

Join us for the first of a Webinar series on Wednesday, December 1

It's been a while since our last post, but that's because we've been busy preparing a series of free, live Webinars! The first Webinar is less than 2 weeks away, and we're pretty excited about the topic: Web Designer Litmus Test – 5 Simple Questions to Ask When Considering a Web Design Firm.

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