Your website: Is it time for a redesign? Or will updates keep the leads coming?
Join us on Wed, February 22, 2012 @ 12:00 PM EST for the live Webinar event
We’ll be performing live reviews of real audience-submitted websites to help attendees decide between a full-scale redesign or smaller improvements for their business websites. Register and submit your site for review.
2011 Year in Review for BOT
We look back at 2011...
Each new year, we take some time to reflect on the previous year's achievements and activity at Bright Orange Thread.
In 2011, the Bright Orange Thread team…
- Saw 725,000+ Page Visits across Client Sites
- Launched 18 Websites/Microsites
- Welcomed 17 New Clients
- Branched into Mobile Design
- Launched Chunkify!
- Presented 7 Seminars / Talks / Webinars
And more!
Don’t break the Back button!
Why forcing links to open in a new window is a mistake
We often hear requests from clients to make their website links open in a new browser window because they "don't want visitors leaving the site." We understand. Yet forcing new browser windows may be the reason why visitors leave.
Making a Facebook Page: 5 Basic Steps
5 Basic Steps to Making a Facebook Business Page
According to the most recent reports, Facebook now has over 750 million users, many of which are businesses and organizations. Knowing this staggering statistic, your company may be considering a Facebook Page.
Or maybe you're looking to do more with your current Page. Too many businesses dive into Facebook without a real plan and without knowing how to effectively use the social networking site.
To help you get the most out of Facebook, we've outlined 5 Basic Steps in Making a Business Facebook Page.
5 Landing Page Mistakes that Hurt Conversion
Landing pages are about one thing: Conversion.
Their purpose is to convert visitors who have ‘landed’ on the page to do something… download a white paper, register for a webinar or event, purchase a product, as well as hand over some personal information in the process.
It’s a tall order, which is why many businesses seek out Landing Page Optimization (LPO) to maximize their landing page conversion rates.
Through our own LPO work with clients, we’ve noticed a few areas where landing pages usually fall short. So you can avoid them, we’ve compiled a list of 5 common landing page mistakes that will hurt your conversion rates…
Chunkify! Watch a web page transform itself with each click
With the first click, you–the user–can transform bad web copy into "chunkified" copy, while learning web writing best practices along the way!
All of our efforts to inform clients, friends, and fellow designers on the issues of writing for the web have led to this… the launching of Chunkify!, an interactive experience that gives you the power to transform long, hard-to-read web page copy into scannable, user-friendly web page copy.
Site Launch: The Center Foundation
Our non-profit client list is growing!
We recently launched a website for The Center Foundation, a non-profit that offers mentoring, education, and support for women and teen parents in the Delaware County and Philadelphia area.
3 Things your SEO Consultant should be doing (or Fire Them!)
All SEO consultants and firms claim to be able to drive more traffic to your website with different solutions and strategies. But not every consultant has a comprehensive approach to SEO. In fact, a lot of consultants tend to put all their effort and focus into a single facet of SEO when there are several that work together.
Good SEO is about doing a lot of little things right.
And these little things can be divided into 3 facets. Through our own SEO work and research, we've identified the 3 basic areas of SEO that make up an effective traffic-driving plan.
What We Read #3: How Design affects your site’s ability to land a sale
Converting clicks to customers for client websites is always on our minds.
For years, we've read research on improving your site's ROI, and we've learned that the key is making your site's design and structure easy to use for visitors.
What We Read: Jakob Nielsen's Alertbox
That's why we read usability expert Jakob Nielsen's online column, Alertbox — a great resource for the latest web usability research and studies. We've learned a lot from Nielsen over the years so we want to share some of his most valuable findings with you!
We've chosen 3 articles from Nielsen's Alertbox on basic web design principles and how not following them will cost you sales on your site...
Change is relentless… Is your website out of date?
How becoming a more savvy web user can make your website seem outdated
As a lover of all things Apple, I know the frustration of investing in a product just to see something better come along a year or two later (sometimes months!). So believe me when I tell you that I feel your pain if you've recently—I use "recently" loosely—redesigned your website and you’re already finding yourself in need of updates. You might be thinking, "We just redesigned our website 3 years ago! How can it be outdated already?"
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