2011 Year in Review for BOT
We look back at 2011...
Each new year, we take some time to reflect on the previous year's achievements and activity at Bright Orange Thread.
In 2011, the Bright Orange Thread team…
- Saw 725,000+ Page Visits across Client Sites
- Launched 18 Websites/Microsites
- Welcomed 17 New Clients
- Branched into Mobile Design
- Launched Chunkify!
- Presented 7 Seminars / Talks / Webinars
And more!
Chunkify! Watch a web page transform itself with each click
With the first click, you–the user–can transform bad web copy into "chunkified" copy, while learning web writing best practices along the way!
All of our efforts to inform clients, friends, and fellow designers on the issues of writing for the web have led to this… the launching of Chunkify!, an interactive experience that gives you the power to transform long, hard-to-read web page copy into scannable, user-friendly web page copy.
What We Read #1: Writing for the Web Tips
How do you establish a positive user experience through copy?
Great user experiences don't happen by accident. Present your readers with organized, scannable copy that will capture attention quickly and convey messages clearly. Doing so will help increase positive user experience on your site, and that can translate into more sales and leads.
This post is the first installment of our new What We Read series, which offers clients the option to gain some insight into our philosophy. We've chosen a few articles from Jakob Nielsen's online column, Alertbox, on writing for the web.
Want advice on writing effective copy? Take Nielsen's.
Boost search engine rankings by defining what your page is about
In our previous blog post, 3 ways to tell if your website is search engine friendly, we briefly mentioned that we used semantic HTML to help search engines find important content on a page. We thought it would be a good idea to explain what we meant by that a little more.
When it comes to completely ethical white-hat search engine optimization, using semantic HTML is one of the most important tactics to driving more traffic to your site. By making the content clear and digestible to the search engines, semantic HTML alone can improve search rankings in an incredible way.
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