Wednesday, September 1, 2010 - Success Stories

First Look at New Website for Special Olympics Delaware

The day is finally here to launch Special Olympic Delaware's new website! As our pro-bono client, SODE receives the redesigned site in addition to 3 years of support and sponsorship.

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Wednesday, August 25, 2010 - User Experience

Google Expanded Listings vs. Home Page

BroadPoint's expanded listings.

BroadPoint's expanded listings.

Are Google's expanded search links more efficient in navigating users to the information they want than the home pages they conceal? Jason Fried seems to think so. Whether you agree or not, Fried's article from 37signals begs the question: Should we implement a renewed focus on site usability? Perhaps—since the longevity of your website may depend on it.

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Monday, August 2, 2010

Web Standards Recommend Best Practices for Building Websites

Is your site up to standards? Research shows that following current web standards can impact the success of your site. Since Bright Orange Thread designs with these guidelines in mind, we figured we’d tell you a little bit more about them.

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Monday, July 19, 2010

One Month in Retrospect

Julia, our newest writing intern from the University of Delaware, reflects on her first month working at Bright Orange Thread!

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Tuesday, July 6, 2010

Writing for the Web Training

Did you know that most web users only read the first 3 words of a paragraph before deciding to continue reading?

Neither did our clients who took part in our new web training session, Writing for the Web. In fact, they were surprised by a lot of the information and research we presented about the way users are consuming their content.

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Monday, June 28, 2010

Welcome Julia

We are pleased to announce Julia Nollen as the newest addition to the BOT team. Julia is a rising senior at the University of Delaware where she studies English, Film, and Interactive Media. Through her media courses, Julia has learned that web writing and content development are her two newest passions. With plans of pursuing a career in publishing, Julia is excited to gain valuable experience in web content development through the lens of Bright Orange Thread. Appointed as our newest writing and editing intern, Julia will focus her efforts on maintaining our blog and ……???

She will surely become an asset to the BOT team!

Tuesday, June 22, 2010

Every website needs an Email Marketing Campaign

With frequent email campaigns, you can keep your business top-of-mind with subscribers and let them know when there's something new with your business or organization.

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Wednesday, June 16, 2010 - Team

Bright Orange Thread to take part in DELCO’s Tabletop Showcase this Thursday

Bright Orange Thread will be "on display" at the Delaware Valley Multi-Chamber Mixer & Showcase this Thursday, June 17th at Harrah's in Chester.

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Tuesday, June 15, 2010

We’re “springing” two new sites for PMA

There's still a little bit of spring left, right? (First official day of summer is June 21st.) We recently completed two new micro-sites for the Produce Marketing Association (PMA), which highlight two of PMA's biggest events of the year: Fresh Summit and Foodservice.

PMA needed the sites to feature important information, as well as generate excitement, for attendees and exhibitors. Visitors can now countdown the days in style, as each site has its own unique look. Take a look for yourself!

Wednesday, June 9, 2010

A Tip to Improve Tech Support Between Client and Designer

If you’re having your website re-designed, chances are that you and your web designer/developer will run into some issues with how the site displays across different web browsers. With so many different browsers out there and so many different computers with different versions of operating systems, developing a website that looks exactly the same on all browsers is a daunting task and requires a good bit of testing.

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