Bright Orange Threads

Wednesday, August 25, 2010 - User Experience

Google Expanded Listings vs. Home Page

BroadPoint's expanded listings.

BroadPoint's expanded listings.

Are Google's expanded search links more efficient in navigating users to the information they want than the home pages they conceal? Jason Fried seems to think so. Whether you agree or not, Fried's article from 37signals begs the question: Should we implement a renewed focus on site usability? Perhaps—since the longevity of your website may depend on it.

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Wednesday, May 12, 2010 - User Experience

Refresh for PartnersFirst’s website

www.partnersfirst.com

www.partnersfirst.com

Affinity credit card issuer, PartnersFirst, didn’t need a complete redesign of their website, but they did have a few problem areas concerning the site’s User Experience.

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Tuesday, February 9, 2010 - User Experience

Is your website as helpful as your best employee?

You expect your employees to be friendly, professional, articulate, and helpful to customers—and your website should be the same.

When users come to a website and discover difficult navigation and overwhelming text, it’s like getting a clueless rep on the customer service line. Users will be turned off immediately and be less likely to use your services. For these reasons and more, it’s crucial that you have a user-centered website that follows the best practices of (cue the booming voice) usability.

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Thursday, January 28, 2010 - User Experience

Tirade on Web Portfolios

Hands down, a web portfolio is the best way to display your art/design/photography, if you do it right. There are a lot of ways you can showcase your work, but let’s be honest—users just want to quickly move through your portfolio. When this becomes a longer process, users get bogged down in the experience.

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