Bright Orange Thread Blog | Bright Orange Thread

Bright Ideas & Strategies for Improving Business Websites

New Website Increases Event Attendance and Reduces Costs for Special Olympics Delaware

Author: | Success Stories |

Business Challenge

For Special Olympics Delaware, a non-profit dedicated to promoting athletic events for individuals with intellectual disabilities, its website is the primary engine for attracting participants and supporters alike. But the site’s confusing navigation and structure was turning off potential donors, volunteers, parents and athletes. Worse, exasperated web visitors would instead call in, straining the organization’s limited staff and budget.

The client challenged Bright Orange Thread to create a site that would:

  • Make information more accessible and keep it current
  • Increase online registration for upcoming events
  • Reduce costs
Bright Orange Thread Solution

After examining the current site and consulting with the client, BOT developed a new site, in just four months, that:

  • Centralized information for athletes and supporters
  • Incorporated an events calendar that emails participants regularly about upcoming events and other news
  • Provided easy online registration for events
  • Facilitated updating, eliminating the need to hire staff with technical skills

Thanks to BOT, Special Olympics Delaware’s met its goals for event registration and attendance. The site’s improved structure, up-to-date events calendar, and email marketing feature allowed Special Olympics Delaware to reduce incoming phone queries and traditional newsletter mailings, thus saving significant money and manpower.

Get More Bright Ideas

Every 3-4 weeks we send out an article to help you with your website strategies and improvements.

Bright Orange Thread


© 2007-2014 Bright Orange Thread

User-focused digital marketers who deeply understand how users interact with the web and how businesses can better communicate with them. We incorporate audience-centric messaging into strategically designed websites that are search-engine friendly to attain high rankings, balance usability with design so visitors quickly and easily find useful information and generate new business leads and improve sales.