For Special Olympics Delaware, a non-profit dedicated to promoting athletic events for individuals with intellectual disabilities, its website is the primary engine for attracting participants and supporters alike. But the site’s confusing navigation and structure was turning off potential donors, volunteers, parents and athletes. Worse, exasperated web visitors would instead call in, straining the organization’s limited staff and budget.
The client challenged Bright Orange Thread to create a site that would:
After examining the current site and consulting with the client, BOT developed a new site, in just four months, that:
Thanks to BOT, Special Olympics Delaware’s met its goals for event registration and attendance. The site’s improved structure, up-to-date events calendar, and email marketing feature allowed Special Olympics Delaware to reduce incoming phone queries and traditional newsletter mailings, thus saving significant money and manpower.