We write for the way people read them – or don’t.

Visitors scan web pages in mere seconds. We make sure you have the right content, presented in a scan-friendly design, written to capture attention quickly and convey messages clearly.

Research shows people don’t actually read web pages.

They scan them, looking for words or phrases of interest. That’s why content and copy style are so important. Our design, SEO, and copy experts can help. We ensure audiences find the information they want, and ensure you get your key messages across.

Scannable Chunks and Design Cues

We break the copy into scannable chunks and create design cues like headings to form a visual hierarchy that users can scan quickly. They know what information they seek and want to avoid the information they don’t need. Smaller chunks of content and headings help users search for words and phrases that match their objectives.

Search-Engine Friendly Copy

We also write web pages for the way search engines read them. Learn more about our SEO expertise.

Comparison

Below is a screen grab of Winterthur Museum’s About Page and Tyler Arboretum’s About Page (a website we redesigned).
Our critique of below focuses on the body of the page (not the header and persistent navigation).

Winterthur

Image of Winthur's about page

  • 7 line summation, in same visual style as text below
  • 6 featured links, placed in-line. User must read entire paragraph to find the descriptions of each link.
  • 2 long paragraphs

Tyler Arboretum -the main column:

Image of Winthur's about page

  • Prominently displayed 3 line summation, visible without scrolling
  • Visual clues clearly highlight the featured links, each with a short description
  • Zero long paragraphs