BroadPoint Technologies

Search engine traffic up 17% in the first month.

Thank you very much for all of your guidance, insight and patience during the creation of our new website. It is really terrific…It’s a pleasure to work with professionals who are experts…It makes my job easy.

Lee Raesly, CEO, BroadPoint Technologies

Business Challenge

BroadPoint, a technology consultant with 400+ employees and four offices in the mid-Atlantic region, had outgrown its image as a Microsoft Dynamics software reseller. The company’s consulting expertise and ability to handle complex enterprise systems were not reflected in its website. To keep growing, BroadPoint needed:

• A lead-generating website to increase traffic and business
• Stronger messaging foundation to support ongoing marketing efforts
• Web site that would raise the visibility of high-level services and solutions
• Web site design and tagline to convey a performance-driven image

Our Solution

In just four months, we provided a comprehensive web marketing solution for BroadPoint. We:

• Provided SEO consultation to increase the site’s visibility in search engine results
• Ran a messaging workshop to define positioning, messaging, and tagline
• Rebuilt website architecture to focus on high-growth services and solutions
• Created “client-in versus consultant-out” navigation and content to reflect target audience needs and concerns

Impact

Within a month of site launch, productivity of our client’s web site grew dramatically:

• Organic search engine traffic was up 17%, thanks to search engine-friendly coding
• Average time visitors spent on the site increased 72%, due to client-focused content and copy
• The average number of individual page clicks was up 19% because of improved site architecture and navigation