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Bright Orange Thread
Serving Delaware and Philadelphia
1-302-250-2339
Success Stories
Here is a selection of our most recent projects. Some of the projects are live and under the control of our clients, while others are still in development. If you would like Bright Orange Thread to bring our design expertise to your project, please drop us a line.
Category
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CACC Montessori School
- Scope:
-
User Experience
Design
CMS - Status:
- Live
CACC Montessori School
Restructured Website Increases Traffic by 400%, and Helps Boost Enrollment
Business Challenge
The CACC Montessori School relied on its website to communicate the benefits of its unique educational experience and promote enrollment. But the site was difficult to navigate, and frustrated visitors often exited prematurely and resorted to calling in for information, or worse, opted for the competition.
The client asked Bright Orange Thread for help creating a site that would:
- Make pertinent information easily accessible to interested parents
- Increase tour requests
- Increase the site’s visibility to search engines
Our Solution
After developing a clear understanding of the school’s goals, BOT went to work. In four months, we:
- Re-organized navigation and content so critical information was centralized and easy to find
- Created a new design that encourages prospects to request tours and reflects the school’s image
- Simplified the updating process so existing staff could make changes, thereby saving the client time and money
Impact
BOT’s organizational and design approach transformed the CCAC Montessori School web site into a more productive marketing tool, as evidenced by a 400% increase in qualified traffic.
