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Bright Orange Thread
Serving Delaware and Philadelphia
1-302-250-2339
Success Stories
Here is a selection of our most recent projects. Some of the projects are live and under the control of our clients, while others are still in development. If you would like Bright Orange Thread to bring our design expertise to your project, please drop us a line.
Category
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Center for Public Horticulture
- Scope:
-
User Experience
Design
Email Marketing - Status:
- Live
Center for Public Horticulture
Inaugural website leverages information management to help university program assume leadership role.
Business Challenge
The Center for Public Horticulture, part of the University of Delaware, is dedicated to supporting education and research for professionals, students, and decision-makers in public horticulture nationwide. The Center has a great deal of information to deliver to various audiences, and needed a website that would be user-friendly and authoritative.
The client challenged Bright Orange Thread to build a website that would:
- Facilitate information-sharing with all constituents
- Inform audiences in a timely fashion about important news and programs
- Reflect the Center's role as national public horticulture resource
Our Solution
Bright Orange Thread's experience in information management helped us organize the Center's voluminous resources into a logical and efficient website structure. Using insights gained from consultation with the client, we created a website that:
- Functions as an online clearinghouse of information about education, research, resources, and careers
- Engages visitor interest via periodic email updates
- Stays current by automatically updating pages with new content
- Integrates strategic design to promote the Center's mission and image
Impact
Bright Orange Thread's website design and functionality has helped the Center for Public Horticulture establish itself as a leading authority in its field.
