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Bright Orange Thread
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Success Stories
Here is a selection of our most recent projects. Some of the projects are live and under the control of our clients, while others are still in development. If you would like Bright Orange Thread to bring our design expertise to your project, please drop us a line.
Category
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Fulcrum Capital
- Scope:
-
Copy writing
SEO/SEM
User Experience
Design
CMS
Email Marketing - Status:
- Live
Fulcrum Capital
Investments firm now ranks 3rd on Google with search-engine-friendly coding
Business Challenge
Fulcrum Capital, a Distressed and Special Investments firm based in Austin, TX, had an outdated website with copy lacking in user-readability and search-engine-friendliness. The firm enlisted the help of Bright Orange Thread to create a new website that:
- Reflected the company's branding and desired image.
- Placed the firm at the top of search engine results.
- Effectively promoted their key messaging to visitors.
Our Solution
The updated design is a perfect fit for the firm's powerful, sophisticated image. Visitors can now quickly digest each page's key marketing message due to stronger copy and Information Architecture. To achieve higher search engine rankings, we implemented semantic HTML and strategically placed targeted keywords in the site's copy.
Impact
In a few months since site launch, Fulcrum has climbed to the 3rd position in its Google search-result rankings.
