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Bright Orange Thread
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Success Stories
Here is a selection of our most recent projects. Some of the projects are live and under the control of our clients, while others are still in development. If you would like Bright Orange Thread to bring our design expertise to your project, please drop us a line.
Category
-
Greater Philadelphia Gardens
- Scope:
-
SEO/SEM
User Experience
Design
CMS - Status:
- Live
Greater Philadelphia Gardens
OrangeFresh CMS plants the seed for easy data management and a positive user experience
Business Challenge
Each year, Greater Philadelphia Gardens is responsible for encouraging more than 2 million people to visit the many public gardens and arboreta in the regional area. With a membership of 28 Gardens, GPG greatly needed a website that:
- Supports flexible, multi-user content management.
- Showcases each Garden's upcoming events, itineraries, and promotions.
- Improves site traffic from prospective visitors and press.
Our Solution
Bright Orange Thread installed its very own content management system, OrangeFresh, which supports:
- Members from all 28 Gardens accessing and managing their data on the site.
- Email and e-newsletter campaigns.
- Automatic removal and archiving of out-of-date information.
Furthermore, the site's new navigation and layout allow users to easily find information about each type of garden. An interactive calendar and garden index add even more usability to the bright and colorful site.
Impact
With the new website in full-bloom, Greater Philadelphia Gardens provides a better user experience for both members and visitors. The site now serves 13,000 pages per month and is consistently in the top 3 results returned by search engines for relevant keywords.
