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Bright Orange Thread
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Success Stories
Here is a selection of our most recent projects. Some of the projects are live and under the control of our clients, while others are still in development. If you would like Bright Orange Thread to bring our design expertise to your project, please drop us a line.
Category
-
Kauffman Gas
- Scope:
-
SEO/SEM
User Experience
Design
CMS - Status:
- Live
Kauffman Gas
Propane provider now offers online payment service to customers
I'm really impressed with the design. I can honestly say that I'm completely happy. Thanks again!
Business Challenge
Kauffman Gas—a family-owned and operated propane company—had a small, outdated website that offered a few pages of information about their services. The Kauffman family hired Bright Orange Thread about creating a more dynamic website with a focus on their customers' needs. To accomplish this, Kauffman Gas needed a website with:
- Online bill payment.
- Customer account management.
- Clearer site structure.
- Stronger, more compelling copy.
Our Solution
- We implemented an online payment service on Kauffman Gas's site, and featured it by making it accesible on all pages of the site.
- Created a "Customer Corner" where customers can request their account balance, update account information, as well as pay their bill.
- Brand new copy with stronger messaging accompanies the site's modern design.
- Displayed a service area map on the home page so prospects can quickly determine if they are within Kauffman Gas's service range.
Impact
The new "Pay Bill Online" function significantly enhances the payment process for both customers and Kauffman Gas employees. Over-the-phone inquiries to employees are reduced, as visitors can easily browse and read the site's featured information.
