Megill Homes

New website is converting traffic at 20x the previous edition.

Business Challenge

Wayne Megill, president of Megill Homes, wanted his company's website to:

• Showcase the quality of homes offered by his company
• Introduce visitors to the beautiful communities of Megill Homes
• Display a series of photographs to demonstrate the caliber of his company's product, including details such as floor plans
• Generate leads from interested buyers
• Improve visually

The website was to be a quiet backbone for the company's marketing strategy. Ads and flyers distributed by Megill Homes encourage potential clients to visit their website.

Our Solution

Understanding the goals set forth by Megill Homes, we resolved their problem by...

• Making it easy for visitors to locate a community of interest
• Improving structure so visitors can easily browse the models sold in each community
• Developing slide shows with interior and exterior images of each model home
• Showing site maps of the communities
• Creating an extensive image gallery so buyers can get ideas for modifying their home
• Integrating keywords into key places on the appropriate pages
• Creating a 'featured property' for the home page that emails real estate agents each time the site is updated

The extensive image gallery captures the true beauty of Megill Homes and serves to compel its visitors to contact the company. By including easy access to contact information, it is now possible for interested buyers to do so.

Impact

The new web site is converting traffic at a far higher rate than the previous edition. We were able to increase the conversion rate by 20 times.