Selbyville Public Library

Small Town Public Library Increases Membership and Sees Boost in Event Registration

Business Challenge

Selbyville Public Library is a small organization located in an even smaller town. Despite its size and location, this library embodies a unique historical quality and is the host of a vast collection of materials--the likes of which can appeal to the interests of every individual. However, without an effective method of attracting visitors, they failed to meet their potential.

The Board of Directors from Selbyville Public Library turned to us for a website that would:

• Establish an easy form of communication between them and their target audience
• Deliver information to interested individuals
• Allow visitors to quickly learn about the arrival of new materials and upcoming events

Our Solution

Recognizing the situation facing Selbyville Public Library, we responded by creating an attractive design that captured the library's unique personality, while ultimately fulfilling the overall goals for a new website. Combining their design expertise with their knowledge of effective internet marketing tools, we:

• Created a design that made it easy for visitors to register for events and sign up for newsletters
• Used 'OrangeFresh' technology to improve communication between the library and its members through automatic emails and automatic website updates
• Incorporated a search option that allows visitors to browse the library's catalog online

Impact

With their new site, Selbyville Public Library has established an effective form of communication with potential members. In turn, the library has experienced increases in registration for both memberships and events.