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Bright Orange Thread
1-302-250-2339 | info@brightorangethread.com
Success Stories
Here is a selection of our most recent projects. Some of the projects are live and under the control of our clients, while others are still in development. If you would like Bright Orange Thread to bring our design expertise to your project, please drop us a line.
Category
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Tyler Arboretum
- Scope:
-
Marketing Consultation
SEO/SEM
User Experience
Design
CMS - Status:
- Live
Tyler Arboretum
Non-profit arboretum pulls in 40,000+ page visits a month with fresh content via OrangeFresh CMS
Business Challenge
Unlike the arboretum's natural charm and beauty, Tyler Arboretum's previous website—the hub of information for potential visitors—left a lot to be desired. After several site revisions that yielded small structural and design improvements, Tyler Arboretum contacted Bright Orange Thread to create a website that:
- Structures information in an organized, user-friendly manner.
- Reflects the arboretum's unique and natural surroundings.
- Integrates with an easy-to-use content management system for posting events, promotions, classes, and more.
Our Solution
To promote a more positive user experience, the site offers organized, scannable content encased in a visually compelling, arboretum-inspired design. We installed a database-driven events function that helps keep the public informed with little effort. Our homegrown content management system, OrangeFresh, allows members to efficiently access and manage the site's data.
Impact
With over 40,000 page views per month, Tyler Arboretum's site is flourishing. Thanks to OrangeFresh, members continue to post fresh content to keep site traffic high. The events function was well worth installing, as the event section is consistently in the top visited pages of the site.
