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Bright Ideas & Strategies for Improving Business Websites

Leads are for Closers

How Marketing & Sales Teams can Work Together to Close Leads

"These are the new leads. You don't get them. Leads are for closers." In the movie Glengarry Glen Ross, the leads are gold. They are qualified leads. The job…

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4 Marketing Activities to Outsource and Why

Marketing Teams Work Many Roles Strategic Thinker. Communicator. Writer. Website manager. SEO expert. Designer.

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Why Your Sales Team Needs
a Marketing Budget

Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects listened, and your revenue increased with each closed…

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How a Marketing Agency Can Improve Your Marketing ROI

Marketing’s role in business is becoming increasingly important because the sales process has changed. But for many businesses, it’s hard to see the ROI that the…

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Caller ID Has Changed Sales

You Can't Close a Lead You Can't Reach Sales used to focus on “Dialing for Dollars.” This mantra meant sales was just a numbers game. The…

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Content Marketing 101:

Offers: The Next Step in Content Marketing

What Gated Content Is and Why You Need It Without offers, you are not content marketing; you’re just producing content. Great content will get your brand out there.…

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Content Marketing 101

Video: The New King of Content

They say that content is king, well video is the king of them all What is the quickest way to establish trust and communicate with a visitor to your website?…

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Content Marketing 101:

Infographics: How to Stand out in a Sea of Words

Two million blog posts are written EVERY DAY! What if there were a way to make your content stand out and cut through the noise? Here’s a…

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Content Marketing 101:

Email Sucks, but Statistics Show Email Wins

Your inbox is packed. You lose important emails and they just never stop coming! Email sucks. Some marketers ignore email as a platform because they think prospects are inundated. They…

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Content Marketing 101:

Writing for the Web: The Power of Copywriting in Marketing

We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, videos.  As a marketer, how do you cut through the noise and…

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