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Bright Ideas & Strategies for Improving Business Websites

Ignore the Questions (and Watch Out for the Clickbait)

It was only a matter of time before marketing master Seth Godin resorted to using one of the oldest tricks in the digital book: clickbait.

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Land Your Propane Business on the Map with a Google My Business Listing

If local customers are your bread and butter, your business needs to appear at the top of Google’s search results in your service area. Local search is key…

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Website Redesigns Don't Need to Be a Time Suck: Consider the
One-Page Website

The website for your business is not meeting your needs. It looks drab and old. Maybe it is hard to navigate or doesn’t work on mobile. You&rsquo…

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Online Reputation Management: Why You Should Give a Damn

“I don't give a damn 'bout my reputation. You're living in the past it's a new generation.” —Joan Jett Unless you’re in…

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A Beginner's Guide on How to Generate Sales Leads

If you're a small business, you should understand the importance of sales leads. Here's your guide on how to generate sales leads for your business.

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5 Ways Online Marketing Tactics Beat Traditional Methods

As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads…

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Boosting Sales:
How Pay-Per-Click Gives you the Upper Hand

Guest Post by Andrew Lowen In the world of marketing, there are really two kinds of people. First, you’ve got your marketing ‘purists’; they’re…

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Tips for Collecting Better Feedback for Workshops and Webinars

A part-time “hat” that I wear is that of speaker. I give talks and presentation about online marketing and websites to fellow business owners and VPs of marketing.…

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BOT’s 5 Most Read Marketing
Blog Posts of 2017

Ring in 2018 with a look back at our top marketing blog posts in the past year. Brush up on best practices you might have missed or forgotten during the holiday…

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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because…

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