Blog | Bright Orange Thread Blog

Bright Ideas & Strategies for Improving Business Websites

Online Reputation Management: Why You Should Give a Damn

“I don't give a damn 'bout my reputation. You're living in the past it's a new generation.” —Joan Jett Unless you’re in…

Read Post

5 Ways Online Marketing Tactics Beat Traditional Methods

As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads…

Read Post

Boosting Sales:
How Pay-Per-Click Gives you the Upper Hand

Guest Post by Andrew Lowen In the world of marketing, there are really two kinds of people. First, you’ve got your marketing ‘purists’; they’re…

Read Post

Tips for Collecting Better Feedback for Workshops and Webinars

A part-time “hat” that I wear is that of speaker. I give talks and presentation about online marketing and websites to fellow business owners and VPs of marketing.…

Read Post

BOT’s 5 Most Read Marketing
Blog Posts of 2017

Ring in 2018 with a look back at our top marketing blog posts in the past year. Brush up on best practices you might have missed or forgotten during the holiday…

Read Post

Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because…

Read Post

5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their…

Read Post

6 Musts When Redesigning Your Propane Gas Website

Your propane gas company’s website is the cornerstone of your online marketing strategy. It’s the online face of your business! When a prospect lands on your…

Read Post

3 Ways Google Ads Can Jump Start Your Propane Company’s Online Visibility

When customers search for your services on Google, you have one goal: Be found at the top of search results. Topping the search result list means more visits to your…

Read Post

Kauffman Gas case study

How Blogging Won Our Client the #0 Spot 3x in 1 Week

The higher your web page or blog post shows up in search results, the more likely a person will click on it. Simple enough, right? Wrong. There’s a…

Read Post

Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!