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Writing for the Web: Always Be Answering

In the classic film “Glengarry Glen Ross,” Alec Baldwin played the hard-driving sales trainer whose motto was: “ABC”: Always Be Closing  If a member of his team didn’t close enough deals, they were “SOL” and out of a job....

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Posted on November 05, 2018 In Writing for the Web

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Google's Mobile-First Indexing: What to Know & Actions to Take

You might have gotten a notification from your Google Search Console recently that indicated: “Mobile-first indexing enabled for www.yourwebsite.com.”...

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Posted on October 05, 2018

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Don't Expect Too Much From a 1-Person Marketing Team

Digital marketing is an integral part of any business. A lot of time must be dedicated to expand your business and to generate as many new leads as possible....

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Posted on September 28, 2018

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Ignore the Questions (and Watch Out for the Clickbait)

It was only a matter of time before marketing master Seth Godin resorted to using one of the oldest tricks in the digital book: clickbait....

Posted on September 05, 2018

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5 Questions Propane Customers Ask That You Can Blog About

Whether you’re an avid blogger or you haven’t even contemplated blogging, it’s important to establish a sense of trust between your propane business and its customers and prospects....

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Posted on August 17, 2018

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Never Lose a Good Idea: Voice Memos

It seems that we always get the best ideas at the most inopportune times: lying in bed, driving down the freeway, in the middle of cooking dinner....

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Posted on August 17, 2018

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How to Handle Reviews: the Good, the Bad, and the Ugly

You can’t make everyone happy—some of the first wise words your mom tells you as a child. And if you own a business, you may have learned this lesson the hard way....

Posted on August 17, 2018

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How to Improve Your SEO Without Completely Re-Writing Your Website Content

Because the rules of SEO are an ever-changing sea, business owners and marketers who want to keep their SEO solid can often have a hard time keeping up with the best practices. It can seem like just when all content has been written and SEO-optimized...

Posted on July 18, 2018

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Land Your Propane Business on the Map with a Google My Business Listing

If local customers are your bread and butter, your business needs to appear at the top of Google’s search results in your service area. Local search is key to driving qualified traffic and leads to your website. Fortunately, Google has a solution tha...

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Posted on May 09, 2018

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The Importance of Digital Marketing and Why Every Business Needs It

It's hard to overestimate the importance of digital marketing in this modern day and age. No matter what your business is, you'll find that you benefit from your online efforts. The world is changing, and with it so is marketing as a whole. If you've...

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Posted on April 18, 2018

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