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Bright Ideas & Strategies for Improving Business Websites

Chunkify! Part 5:
Using Lists to Break Up Content

Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using lists on your webpage. When to use…

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Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list.

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Chunkify! Part 4:
Writing Paragraphs People Read

Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragraph quality One page exercise  Hey Marketer! I know you know how to write a…

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Chunkify! Part 3:
A Page People Can Scan and Get the Big Idea

Users don’t read long paragraphs People should get the “gist” without reading your paragraphs How to give the big idea without supporting copy One page exercise …

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Thanks for the interns, Becky!

I just want to take a minute to thank someone who has been truly important to the internal growth of Bright Orange Thread: Becky Worley. Becky has been responsible for…

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Chunkify! Part 2:
Write Effective Headlines That Make People Read

6 rules of effective headline writing How to front-load headlines One page exercise Writing headlines is difficult. Seriously. You have to say a lot with a little. You have to intrigue,…

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Message Match: Increase Your Conversion Rate by Matching User Expectations

When a user clicks on your web ad, they begin their journey as a prospect. To make them conviced, you need to fulfill their expectations. The key is good message…

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Writing for the Web
Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for…

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