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Bright Ideas & Strategies for Improving Business Websites

Balancing automated & live chat messages to enhance usability

Chat functions on websites deliver a luxury that is so rare in today’s automated service industry: human assistance. Well, most of the time. Sometimes, things get caught in…

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Changes to the web aren't about the web at all; They're about the user

Smashing Magazine recently posted an excellent article analyzing one intriguing question:  How much has the web really changed?. The article dispels several generalizations from the web of yester-year and…

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What is the best way to leverage social media for your business?

I recently engaged in a few LinkedIn discussions inquiring how often a business should post to different social media outlets, and how much social media activity is too much. Social…

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How To Create an Email Marketing Campaign That Generates Results

Email is one of the most effective and profitable marketing channels for B2B and B2C—achieving higher click-through rates and ROI than other popular channels (91%…

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Claim your content!
Google Authorship increases your blog's exposure through more visible, trustworthy search results

Do you want to generate more clicks to your blog post & build stronger online readership? Consider claiming your authorship with Google Authorship Markup, an easy-to-integrate tool that: Increases Visibility,…

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How we work virtually

We’ll admit it, we have never met more than half of our clients (although we’d love to!). The beauty of the web is that it breaks…

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3 web writing strategies to make your content more effective

Making content stand out in a sea of digital media is not always easy. Your work faces a lot of competition, and your audience has very little time. While your…

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5 website 'must haves' to generate leads and increase conversions

Some big, some small—these features are all must haves! An effective website is an important marketing tool that helps build brand image, generate leads, and increase conversions. However,…

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6 Ways to Make your Website a Resource for Journalists

Guest Post by Heather McElrath, a PR, Marketing, and Communications Professional. Easily accessible content is essential for users, especially journalists. Heather provides six important tips for creating a news room…

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Reaching your mobile market

If it wasn’t already blazingly apparent, people love their smart phones and tablets. But why has the smart device morphed from a useful gadget into an extra appendage?…

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