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Bright Ideas & Strategies for Improving Business Websites

Usability Don’t: User
Self-Identification During Login

Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member –…

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Speaking Navigation - Why You Should Use It

A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space,…

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Why Stock Photography is Bad for your Website

You've just landed on an accounting firm's homepage and the main image is a glamour shot of some eye-candy model who looks way too good to be working…

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How To Set Goals in Google Analytics to Measure Website Performance

When I first started using Google Analytics, my only goal was not to scream. The sheer amount of data can be very overwhelming, especially for those of us who aren…

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How to Lead Score Non-Business Email Addresses

A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address.

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Chunkify! Your Homepage

No, I’m not talking about peanut butter. I’m talking about writing copy for the web that’s tailored to users browsing habits. It's called…

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Video Backgrounds - When NOT to Use Them

Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites.  But…

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5 Ways to Boost Your Click Through Rate

Your website’s currency is measured in clicks, but most users are frugal. They need motivation to spend clicks.

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Your Homepage Must Clearly State What You Do

Convince first-time visitors to stay on your homepage for longer than 5 seconds. 

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