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Bright Ideas & Strategies for Improving Business Websites

The Webmaster Attends “Mastering Your Webmaster”

Yesterday morning I put on my “webmaster hat” and spent a few hours in good company at a Vistage presentation titled Master your Webmaster: Internet Marketing for Dummies…

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6 Do's and Don'ts To Make Your LinkedIn Headline Standout

Your LinkedIn Headline is the tagline of your movie, it should entice people to view your full profile. However, the majority of headlines on LinkedIn fail at doing this. …

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Design Trends
They Are a Changin'

What it means to look "current" on the web is constantly changing. A homepage that looked sleek and modern 5 years ago, now looks completely out-of-date:

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Usability Don’t: User
Self-Identification During Login

Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member –…

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Speaking Navigation - Why You Should Use It

A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space,…

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Why Stock Photography is Bad for your Website

You've just landed on an accounting firm's homepage and the main image is a glamour shot of some eye-candy model who looks way too good to be working…

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How To Set Goals in Google Analytics to Measure Website Performance

When I first started using Google Analytics, my only goal was not to scream. The sheer amount of data can be very overwhelming, especially for those of us who aren…

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