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Bright Ideas & Strategies for Improving Business Websites

Design Trends
They Are a Changin'

What it means to look "current" on the web is constantly changing. A homepage that looked sleek and modern 5 years ago, now looks completely out-of-date:

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Usability Don’t: User
Self-Identification During Login

Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member –…

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Speaking Navigation - Why You Should Use It

A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space,…

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Why Stock Photography is Bad for your Website

You've just landed on an accounting firm's homepage and the main image is a glamour shot of some eye-candy model who looks way too good to be working…

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How To Set Goals in Google Analytics to Measure Website Performance

When I first started using Google Analytics, my only goal was not to scream. The sheer amount of data can be very overwhelming, especially for those of us who aren…

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How to Lead Score Non-Business Email Addresses

A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address.

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Chunkify! Your Homepage

No, I’m not talking about peanut butter. I’m talking about writing copy for the web that’s tailored to users browsing habits. It's called…

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