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Bright Ideas & Strategies for Improving Business Websites

Video Backgrounds - When NOT to Use Them

Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites.  But…

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5 Ways to Boost Your Click Through Rate

Your website’s currency is measured in clicks, but most users are frugal. They need motivation to spend clicks.

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Your Homepage Must Clearly State What You Do

Convince first-time visitors to stay on your homepage for longer than 5 seconds. 

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Homepage Must: Look the Part

You wouldn’t go to a job interview on Wall Street dressed as a marine biologist, would you? The same principle applies to your homepage.

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Your Homepage Has 5 Seconds to Show Users You're Relevant

Users have ADHD: Attention Deficit HOMEPAGE Disorder. If your homepage doesn't let people know that they came to a site with answers to their questions, they're exiting fast…

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About Page Do's and Don'ts

Did you know your About Page is the second most visited page on your site. Not sure? Go ahead and check your analytics, I’ll…

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2014 Year in Review

The New Year brings new resolutions to make this year even better than the last! As we welcome 2015 and think about the new opportunities before us, we like to first…

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6 Slideshare tips for more engaging, shareable slide decks

Getting more eyeballs on your content is about production and about sharing it in the right places. SlideShare is one of the most popular content-sharing communities for professionals. With more…

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Kill Your Career Page &
Start Over

Guest Post by Meredith Toole “Kill your career page.” It was a recommendation I made to a client last week. I was met with a blank stare and…

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Google streamlines search results by removing key Google Authorship features

Google made the decision to remove Google Plus profile images and circle metadata from Authorship-enabled search results. This change sent online authors reeling because, as we previously wrote about,…

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