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Bright Ideas & Strategies for Improving Business Websites

3 web writing strategies to make your content more effective

Making content stand out in a sea of digital media is not always easy. Your work faces a lot of competition, and your audience has very little time. While your…

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5 website 'must haves' to generate leads and increase conversions

Some big, some small—these features are all must haves! An effective website is an important marketing tool that helps build brand image, generate leads, and increase conversions. However,…

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6 Ways to Make your Website a Resource for Journalists

Guest Post by Heather McElrath, a PR, Marketing, and Communications Professional. Easily accessible content is essential for users, especially journalists. Heather provides six important tips for creating a news room…

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Reaching your mobile market

If it wasn’t already blazingly apparent, people love their smart phones and tablets. But why has the smart device morphed from a useful gadget into an extra appendage?…

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Site Launch: CACFP Delaware

The Child and Adult Care Food Program (CACFP) of Delaware needed a to establish a stronger online presence that created a better user experience for their staff and audience. Their…

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Goodbye Theresa

This week, we wish Theresa the best as she leaves Bright Orange Thread to embark on the next phase of her career.

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Site Launch: Encore Business Solutions

New site strengthens marketing strategy Encore Business Solutions is a long standing Microsoft Dynamics Partner based in western Canada. Encore’s innovative approach to delivering Dynamics solutions has distinguished…

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Microsites provide focus on client’s growing verticals

BroadPoint Technologies recently revamped their marketing strategy to serve the needs of their growing company. Their old site was becoming a bit dated and just didn’t suit the…

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WordPress Consultation

Firm achieves quick, effective results with Wordpress site launch As the Sudow Kohlhagen Law Partners were busy preparing to launch their new practice, Bright Orange Thread was busy developing a…

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Everday Usa-BILL-ity

Usability lessons from your wireless network When my wireless provider politely emails my monthly statement, I naturally want to keep the process as quick and painless as possible. However, AT…

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