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Bright Ideas & Strategies for Improving Business Websites

How To Create an Email Marketing Campaign That Generates Results

Email is one of the most effective and profitable marketing channels for B2B and B2C—achieving higher click-through rates and ROI than other popular channels (91%…

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Google Authorship increases your blog's exposure through more visible, trustworthy search results

Do you want to generate more clicks to your blog post & build stronger online readership? Consider claiming your authorship with Google Authorship Markup, an easy-to-integrate tool that: Increases Visibility,…

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How we work virtually

We’ll admit it, we have never met more than half of our clients (although we’d love to!). The beauty of the web is that it breaks…

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3 web writing strategies to make your content more effective

Making content stand out in a sea of digital media is not always easy. Your work faces a lot of competition, and your audience has very little time. While your…

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5 website 'must haves' to generate leads and increase conversions

Some big, some small—these features are all must haves! An effective website is an important marketing tool that helps build brand image, generate leads, and increase conversions. However,…

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6 Ways to Make your Website a Resource for Journalists

Guest Post by Heather McElrath, a PR, Marketing, and Communications Professional. Easily accessible content is essential for users, especially journalists. Heather provides six important tips for creating a news room…

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Reaching your mobile market

If it wasn’t already blazingly apparent, people love their smart phones and tablets. But why has the smart device morphed from a useful gadget into an extra appendage?…

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Site Launch: CACFP Delaware

The Child and Adult Care Food Program (CACFP) of Delaware needed a to establish a stronger online presence that created a better user experience for their staff and audience. Their…

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Goodbye Theresa

This week, we wish Theresa the best as she leaves Bright Orange Thread to embark on the next phase of her career.

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Site Launch: Encore Business Solutions

New site strengthens marketing strategy Encore Business Solutions is a long standing Microsoft Dynamics Partner based in western Canada. Encore’s innovative approach to delivering Dynamics solutions has distinguished…

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