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Bright Ideas & Strategies for Improving Business Websites

What We Read #3: How Design affects your site's ability to land a sale

Converting clicks to customers for client websites is always on our minds. For years, we've read research on improving your site's ROI, and we've learned that the…

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Change is relentless… Is your website out of date?

How becoming a more savvy web user can make your website seem outdated As a lover of all things Apple, I know the frustration of investing in a product just…

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Site Launch: PA Pipeline

Design reinforces partnership in two organizations Take a look at what we did to give S.A.V.E.'s partner organization a great new design.  

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What We Read #2: 7 Articles to Close the Gap Between Designer and Client

Ever wonder what's going on in your web designer's head? Here's your chance to find out. Successful websites rely on the expertise of both designer and client.…

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Business + Facebook: Be Social!

To say that Facebook is a hot trend right now is an understatement. It seems like every business has a page, but does every business need one? Obviously, there is…

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Live Webinar on February 16: Writing for the Web

On Wednesday, February 16, we will present our third live Webinar: Writing for the Web—The Research & Techniques Behind Copy that Sells.

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Site Launch: Catholic Youth Ministry

The Office for Catholic Youth Ministry (CYM), a Catholic Diocese of Wilmington organization dedicated to effective ministry in parishes and schools, receives a website that serves as a comprehensive resource…

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What We Read #1: Writing for the Web Tips

How do you establish a positive user experience through copy? Great user experiences don't happen by accident. Present your readers with organized, scannable copy that will capture attention quickly…

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Keep visitors coming to your site with Fresh Content

Visitors can tell when a website is stale. As soon as they see stale blog posts, events, or old dates, they're ready to hit the back button. The bottom…

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A Year in Review: We look back at 2010

It's the first week of January, which means it's time to reflect on the year's achievements! In 2010, the Bright Orange Thread team... Launched 16 sites Wrote 28 blog posts Won an award…

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