Blog | Bright Orange Thread Blog

Bright Ideas & Strategies for Improving Business Websites

Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few…

Read Post

One Metric to Prove Customers Originated From Inbound Marketing

Empower your marketing team by proving they are responsible for sales-qualified leads.  B2B leads just don't walk through the door. Tech firms, professional service…

Read Post

Keyword Research for Blogging - Making Sense Under a Mound of Data

Researching keywords for a new blog post can be overwhelming. Even if you start out with a good brainstorm and a list of keywords, once you plug the list…

Read Post

B2B Tech CEOs:

Why You Need Your Marketing Team to Calculate Cost Per Lead

There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the…

Read Post

The Marketing Metric that Proves Whether You're Impacting Customers

Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit…

Read Post

Why Propane Companies Should Optimize Their Google My Business Listing

When you need to get your propane to your customers, Google My Business listings bridge the gap. However, you'll need to optimize your listing to get the results that…

Read Post

Lead Gen:

Why a Lower Cost Per Lead
Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?

Read Post

Landing Page Conversion Optimization

A/B Testing Can Help Double B2B Landing Page Conversions

Targeted Testing Turns Online Lead Conversions from an Art into a Science You've spent a few hours creating a landing page for your technology firm. You've connected your…

Read Post

How to Use Marketing Objectives to Measure Campaigns

As marketers, we know that our advertising and marketing campaigns cost us the big bucks. So, don't we want to make sure we're optimizing the most of our…

Read Post

What is CPL?

Formula to Calculate Cost Per Lead

Knowing your Cost Per Lead will help you make more strategic marketing decisions Cost Per Lead is the first formula in a string of marketing metrics that will help you…

Read Post


Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!