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Bright Ideas & Strategies for Improving Business Websites

A Cautionary Tale: When Social Media Automation Makes You Sound Like a Robot

No one wants to sound like a robot when communicating online. You want social media and email interactions to be as genuine and engaging as you are in real life. …

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4 Reasons to Hire an
Expert to Write Your Website Copy

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you&rsquo…

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Don't Break Social Post Promises

Imagine this: You click on a social media post titled “Top Ten IT Concerns for Nonprofits”. What do you expect to find on the other end? …

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How to Conduct a Successful Marketing Audit for Your Propane Company

ROI. It's the bottom line, isn't it? Especially in marketing. What's the best way to figure out which strategies are working and increasing your profits and…

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5 Reasons B2B Firms Need to Adopt Inbound Marketing

Inbound Marketing is the Targeted Way to Win B2B Buyers' Trust in Your Brand's Expertise Are you incorporating inbound marketing into your B2B marketing strategies?

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How to Keep a Content Calendar: A 7 Step Process

If you do content marketing for your company, you need to know How to Create (and stick to) a Content Calendar. This post presents the outline of a reasonably simple…

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5 Things Your Homepage Must Do

"You never get a second chance to make a first impression." That cliche applies to our human interactions, but the principle is just as important in the virtual world. According…

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5 Things to Do Before You Write a Word of Content for Your Website

Writing new content for an entire website can be an intimidating process. We've all stared at our computer screen with no idea what to write. via GIPHY You want…

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How to Conduct a Content Audit of your B2B Website

Typically the word "audit" invokes an immediate sense of dread. But thankfully, we're not talking about those tax write-offs you may or may not have gotten away with as…

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Writing for the Web

9 Tips for About Pages That Don't Make Readers Yawn

Analytics show that your About Page is the second most visited page on your website. Only your Homepage receives more visits. Because it's such an important page,…

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