How To Set Goals in Google Analytics to Measure Website Performance
When I first started using Google Analytics, my only goal was not to scream. The sheer amount of data can be very overwhelming, especially for those of us who aren…
How to Lead Score Non-Business Email Addresses
A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address.
Chunkify! Your Homepage
No, I’m not talking about peanut butter. I’m talking about writing copy for the web that’s tailored to users browsing habits. It's called…
Video Backgrounds - When NOT to Use Them
Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites. But…
5 Ways to Boost Your Click Through Rate
Your website’s currency is measured in clicks, but most users are frugal. They need motivation to spend clicks.
Your Homepage Must Clearly State What You Do
Convince first-time visitors to stay on your homepage for longer than 5 seconds.
Homepage Must: Look the Part
You wouldn’t go to a job interview on Wall Street dressed as a marine biologist, would you? The same principle applies to your homepage.
Your Homepage Has 5 Seconds to Show Users You're Relevant
Users have ADHD: Attention Deficit HOMEPAGE Disorder. If your homepage doesn't let people know that they came to a site with answers to their questions, they're exiting fast…
About Page Do's and Don'ts
Did you know your About Page is the second most visited page on your site. Not sure? Go ahead and check your analytics, I’ll…
2014 Year in Review
The New Year brings new resolutions to make this year even better than the last! As we welcome 2015 and think about the new opportunities before us, we like to first…