Blog | Bright Orange Thread Blog

Bright Ideas & Strategies for Improving Business Websites

How To Set Goals in Google Analytics to Measure Website Performance

When I first started using Google Analytics, my only goal was not to scream. The sheer amount of data can be very overwhelming, especially for those of us who aren…

Read Post

How to Lead Score Non-Business Email Addresses

A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address.

Read Post

Chunkify! Your Homepage

No, I’m not talking about peanut butter. I’m talking about writing copy for the web that’s tailored to users browsing habits. It's called…

Read Post

Video Backgrounds - When NOT to Use Them

Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites.  But…

Read Post

5 Ways to Boost Your Click Through Rate

Your website’s currency is measured in clicks, but most users are frugal. They need motivation to spend clicks.

Read Post

Your Homepage Must Clearly State What You Do

Convince first-time visitors to stay on your homepage for longer than 5 seconds. 

Read Post

Homepage Must: Look the Part

You wouldn’t go to a job interview on Wall Street dressed as a marine biologist, would you? The same principle applies to your homepage.

Read Post

Your Homepage Has 5 Seconds to Show Users You're Relevant

Users have ADHD: Attention Deficit HOMEPAGE Disorder. If your homepage doesn't let people know that they came to a site with answers to their questions, they're exiting fast…

Read Post

About Page Do's and Don'ts

Did you know your About Page is the second most visited page on your site. Not sure? Go ahead and check your analytics, I’ll…

Read Post

2014 Year in Review

The New Year brings new resolutions to make this year even better than the last! As we welcome 2015 and think about the new opportunities before us, we like to first…

Read Post


Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!