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Bright Ideas & Strategies for Improving Business Websites

Why Propane Companies Should Optimize Their Google My Business Listing

When you need to get your propane to your customers, Google My Business listings bridge the gap. However, you'll need to optimize your listing to get the results that…

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Lead Gen:

Why a Lower Cost Per Lead
Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?

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Landing Page Conversion Optimization

A/B Testing Can Help Double B2B Landing Page Conversions

Targeted Testing Turns Online Lead Conversions from an Art into a Science You've spent a few hours creating a landing page for your technology firm. You've connected your…

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How to Use Marketing Objectives to Measure Campaigns

As marketers, we know that our advertising and marketing campaigns cost us the big bucks. So, don't we want to make sure we're optimizing the most of our…

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What is CPL?

Formula to Calculate Cost Per Lead

Knowing your Cost Per Lead will help you make more strategic marketing decisions Cost Per Lead is the first formula in a string of marketing metrics that will help you…

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Intelligent Content Recommendations Help Generate More Leads

How polite, not pushy, pop ups can rake in prospects The Pop Up: effective lead capture medium? OR website equivalent of an annoying kid jumping up and down, screaming &ldquo…

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Landing Page Lead Generation

Why Landing Pages are a Critical Component of your B2B Lead Generation Plan

B2B lead generation can be complex, but one tool has the power to energize your conversion efforts overnight: Landing pages. Let's discuss… What is a landing page …

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5 Takeaways from the #EmailMasterClass

Last week, I brushed up on some email marketing stats and best practices with HubSpot’s Email Marketing Master Class. I always tell companies that email should be the…

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3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects

Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and…

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