Blog | Bright Orange Thread Blog

Bright Ideas & Strategies for Improving Business Websites

Chunkify! Part 7:
Compelling Conclusions That Inspire Action

Tell ‘em what you told ‘em Tell ‘em what to do next One Page Exercise  One BIG mistake marketers often make on their web pages is…

Read Post

SEO Checklist: 7 Musts to Optimize On-Page Content

Better Your On-Page SEO 7 Tips To Make Your On-Page SEO Strong Change Keywords to Improve On-Page SEO

Read Post

Chunkify! Part 6:
Improve SEO Value & Readability With Better Formatting

Human Formatting vs Search Engine Formatting Strategies That Improve Formatting and SEO Formatting: Double Check All Content on The Page One Page Exercise  As a former professor, I believe…

Read Post

Chunkify! Part 5:
Using Lists to Break Up Content

Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using lists on your webpage. When to use…

Read Post

Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list.

Read Post

Chunkify! Part 4:
Writing Paragraphs People Read

Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragraph quality One page exercise  Hey Marketer! I know you know how to write a…

Read Post

Chunkify! Part 3:
A Page People Can Scan and Get the Big Idea

Users don’t read long paragraphs People should get the “gist” without reading your paragraphs How to give the big idea without supporting copy One page exercise …

Read Post

Thanks for the interns, Becky!

I just want to take a minute to thank someone who has been truly important to the internal growth of Bright Orange Thread: Becky Worley. Becky has been responsible for…

Read Post

Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!