Showing blog posts in: B2B Marketing Strategy
5 Signs Your Propane Gas Company is Ready for an Online Marketing Investment
As the manager of a local propane company, it’s easy to feel like a traffic controller, standing in the middle of a 4-way intersection. You’re bumper-to-bumper with responsibilities—from overseeing daily deliveries, to maintaining finances, to meetin...
Posted on August 02, 2017 In Content Marketing, B2B Marketing Strategy
How to Win a Steady Flow of Leads with a Propane Gas Referral Campaign
Word-of-mouth referrals are an invaluable source of business in the propane gas industry. A referral from a friend or neighbor goes a long way because people trust people they know. It’s brilliant! Your current customers help you find new customers, ...
Posted on July 26, 2017 In Content Marketing, B2B Marketing Strategy
Best Practices for Creating a Content Marketing Strategy for B2B Firms
When it comes to creating a content marketing strategy, content matters. Duh, right? But, there is much more to your content marketing strategy than first meets the eye. Content is just one part of your strategy. Beneath the strings of carefully plac...
Posted on July 11, 2017 In B2B Marketing Strategy
How VP’s of Marketing Can Focus on B2B Marketing Plan
And Get Out of the Tactical Mud When we talk to VP’s of Marketing for B2B companies, we always hear a variation on a familiar refrain: “I don’t have enough time/money/resources to execute all of my ideas.” And we totally get this. But when we dig dee...
Posted on May 12, 2017 In B2B Marketing Strategy
How to Conduct a Successful Marketing Audit for Your Propane Company
ROI. It's the bottom line, isn't it? Especially in marketing. What's the best way to figure out which strategies are working and increasing your profits and which ones are coming up short for your propane business? The answer is a marketing audit. To...
Posted on July 13, 2016 In B2B Marketing Strategy