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Showing blog posts in: Writing for the Web

How to Create (and stick to) a Content Calendar: A 7 Step Process

If you do content marketing for your company, you need to know How to Create (and stick to) a Content Calendar. This post presents the outline of a reasonably simple…

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Winning at Writing Websites:

5 Things to Do Before You Write a Word of Content for Your New Website

Writing new content for an entire website can be an intimidating process. We've all stared at our computer screen with no idea what to write. via GIPHY You want…

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How to Conduct a Content Audit of your B2B Website

Typically the word "audit" invokes an immediate sense of dread. But thankfully, we're not talking about those tax write-offs you may or may not have gotten away with as…

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Chunkify! Part 7:
Compelling Conclusions That Inspire Action

Tell ‘em what you told ‘em Tell ‘em what to do next One Page Exercise  One BIG mistake marketers often make on their web pages is…

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Chunkify! Part 6:
Improve SEO Value & Readability With Better Formatting

Human Formatting vs Search Engine Formatting Strategies That Improve Formatting and SEO Formatting: Double Check All Content on The Page One Page Exercise  As a former professor, I believe…

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Chunkify! Part 5:
Using Lists to Break Up Content

Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using lists on your webpage. When to use…

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Chunkify! Part 4:
Writing Paragraphs People Read

Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragraph quality One page exercise  Hey Marketer! I know you know how to write a…

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Chunkify! Part 3:
A Page People Can Scan and Get the Big Idea

Users don’t read long paragraphs People should get the “gist” without reading your paragraphs How to give the big idea without supporting copy One page exercise …

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Chunkify! Part 2:
Write Effective Headlines That Make People Read

6 rules of effective headline writing How to front-load headlines One page exercise Writing headlines is difficult. Seriously. You have to say a lot with a little. You have to intrigue,…

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Writing for the Web
Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for…

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