About Page Do’s and Don’ts
Did you know your About Page is the second most visited page on your site. Not sure? Go ahead and ch...
Posted on May 23, 2023
in
Writing for the Web, Most Popular
Read Post
How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn
We’ve said it before, and we’ll say it again: your About Page is your second most visited page on yo...
Posted on April 09, 2020
in
Copywriting, Writing for the Web, Propane Marketing
Read Post
Writing for the Web: Always Be Answering
In the classic film “Glengarry Glen Ross,” Alec Baldwin played the hard-driving sales trainer whose ...
Posted on November 05, 2018
in
Writing for the Web
Read Post
How to Keep a Content Calendar: A 7 Step Process
If you do content marketing for your company, you need to know How to Create (and stick to) a Conten...
Posted on July 06, 2016
in
Writing for the Web
Read Post
5 Things to Do Before You Write a Word of Content for Your Website
Writing new content for an entire website can be an intimidating process. We've all stared at our co...
Posted on June 24, 2016
in
Writing for the Web
Read Post
How to Conduct A Content Audit of Your Website
Typically the word "audit" invokes an immediate sense of dread.
But thankfully, we're not talking a...
Posted on June 20, 2016
in
Writing for the Web
Read Post
Chunkify! Part 7: Compelling Conclusions That Inspire Action
Tell ‘em what you told ‘em
Tell ‘em what to do next
One Page Exercise
One BIG mistake marketers oft...
Posted on November 11, 2015
in
Writing for the Web
Read Post
Chunkify! Part 6: Improve SEO Value And Readability With Better Formatting
Human Formatting vs Search Engine Formatting
Strategies That Improve Formatting and SEO
Formatting: ...
Posted on November 04, 2015
in
Writing for the Web
Read Post
Chunkify! Part 5: Using Lists to Break Up Content
Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using ...
Posted on October 28, 2015
in
Writing for the Web
Read Post
Chunkify! Part 4: Writing Better Paragraphs
Why short paragraphs are important
5 Tips on writing better paragraphs
Online tools to check paragra...
Posted on October 21, 2015
in
Writing for the Web
Read Post