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Showing posts in: Writing for the Web


About Page Do’s and Don’ts

Did you know your About Page is the second most visited page on your site. Not sure? Go ahead and ch...

Posted on May 23, 2023 in Writing for the Web, Most Popular

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How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn

We’ve said it before, and we’ll say it again: your About Page is your second most visited page on yo...

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Posted on April 09, 2020 in Copywriting, Writing for the Web, Propane Marketing

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Writing for the Web: Always Be Answering

In the classic film “Glengarry Glen Ross,” Alec Baldwin played the hard-driving sales trainer whose ...

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Posted on November 05, 2018 in Writing for the Web

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How to Keep a Content Calendar: A 7 Step Process

If you do content marketing for your company, you need to know How to Create (and stick to) a Conten...

Posted on July 06, 2016 in Writing for the Web

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5 Things to Do Before You Write a Word of Content for Your Website

Writing new content for an entire website can be an intimidating process. We've all stared at our co...

Posted on June 24, 2016 in Writing for the Web

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How to Conduct A Content Audit of Your Website

Typically the word "audit" invokes an immediate sense of dread. But thankfully, we're not talking a...

Posted on June 20, 2016 in Writing for the Web

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Chunkify! Part 7: Compelling Conclusions That Inspire Action

Tell ‘em what you told ‘em Tell ‘em what to do next One Page Exercise One BIG mistake marketers oft...

Posted on November 11, 2015 in Writing for the Web

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Chunkify! Part 6: Improve SEO Value And Readability With Better Formatting

Human Formatting vs Search Engine Formatting Strategies That Improve Formatting and SEO Formatting: ...

Posted on November 04, 2015 in Writing for the Web

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Chunkify! Part 5: Using Lists to Break Up Content

Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using ...

Posted on October 28, 2015 in Writing for the Web

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Chunkify! Part 4: Writing Better Paragraphs

Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragra...

Posted on October 21, 2015 in Writing for the Web

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