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Showing blog posts in: Content Marketing


5 Ways Online Marketing Tactics Beat Traditional Methods

As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads because it’s what you’ve always done. But in today’s ...

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Posted on February 09, 2018 In Content Marketing, SEO, Email Marketing, Social Media

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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because you’d think website visitors would be more than willing to click through t...

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Posted on December 22, 2017 In Content Marketing, Design, User Experience

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5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their time and energy. So I want to demonstrate that blogging is an untapped opportunity for small ...

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Posted on December 15, 2017 In Content Marketing, Copywriting, Inbound Marketing

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Why Your Propane Gas Sales Team Needs a Marketing Budget

As a local propane gas company, creating a marketing budget probably isn't the first thing on your to-do list. But, your sales team is thirsty.The well of leads has dried up. The sales team is sitting around waiting for the phone to ring.What sal...

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Posted on August 08, 2017 In Content Marketing, Inbound Marketing

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5 Signs Your Propane Gas Company is Ready for an Online Marketing Investment

As the manager of a local propane company, it’s easy to feel like a traffic controller, standing in the middle of a 4-way intersection. You’re bumper-to-bumper with responsibilities—from overseeing daily deliveries, to maintaining finances, to meetin...

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Posted on August 02, 2017 In Content Marketing, B2B Marketing Strategy

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How to Win a Steady Flow of Leads with a Propane Gas Referral Campaign

Word-of-mouth referrals are an invaluable source of business in the propane gas industry. A referral from a friend or neighbor goes a long way because people trust people they know. It’s brilliant! Your current customers help you find new customers, ...

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Posted on July 26, 2017 In Content Marketing, B2B Marketing Strategy

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5 Best Practices for Successful B2B Marketing Strategies

Create a strategy that builds customer relationships Your B2B marketing strategy has many factors: Your industry Your brand Your buyer persona(s) And more... And because of this, no 2 strategies ever turn out the same. Sorry, you can’t copy someone e...

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Posted on April 28, 2017 In Content Marketing, Inbound Marketing

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5 Blogging Best Practices to Rank High in Search Engines

You won’t convert any visitors if they can’t find your blog in search results, so... Rank on the first page. You can be found on page 1, 10, or 100 by organic search results, but serious web traffic won’t come from page 2. Follow these fundamental bl...

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Posted on April 11, 2017 In Content Marketing, SEO

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Blogging Best Practices: Calls to Action that Convert

You want more than high traffic on your website, you want conversions. Placing offers on your pages and posts helps you guide visitors through their buyer’s journey. Your blog posts help prospective buyers learn more about their problems. By offering...

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Posted on March 27, 2017 In Content Marketing, Inbound Marketing

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CM 101: Offers: The Next Step in Content Marketing

What Gated Content Is and Why You Need It Without offers, you are not content marketing; you’re just producing content. Great content will get your brand out there. Great offers will bring in leads and eventually, sales. In this post we will discuss:...

Posted on December 01, 2016 In Content Marketing, Inbound Marketing

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