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Showing blog posts in: Copywriting


Content Marketing 101:

Writing for the Web: The Power of Copywriting in Marketing

We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, videos.  As a marketer, how do you cut through the noise and…

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4 Reasons to Hire an
Expert Writer to Create Your Website Copy

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you&rsquo…

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Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few…

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Writing for the Web
Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for…

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3 web writing strategies to make your content more effective

Making content stand out in a sea of digital media is not always easy. Your work faces a lot of competition, and your audience has very little time. While your…

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3 Critical Tips to Ensure Your Content is Valued

One of today's greatest marketing strategies, content marketing helps businesses build relationships with customers and prospects through the dissemination and sharing of valuable information. It's marketing without the…

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What We Read #1: Writing for the Web Tips

How do you establish a positive user experience through copy? Great user experiences don't happen by accident. Present your readers with organized, scannable copy that will capture attention quickly…

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Writing for the Web Training

Did you know that most web users only read the first 3 words of a paragraph before deciding to continue reading? Neither did our clients who took part in our new…

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Boost search engine rankings by defining what your page is about

In our previous blog post, 3 ways to tell if your website is search engine friendly, we briefly mentioned that we used semantic HTML to help search engines find important content…

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