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Showing blog posts in: Copywriting

5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their…

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Kauffman Gas case study

How Blogging Won Our Client the #0 Spot 3x in 1 Week

The higher your web page or blog post shows up in search results, the more likely a person will click on it. Simple enough, right? Wrong. There’s a…

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How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn

We’ve said it before, and we’ll say it again: your About Page is your second most visited page on your website. It’s only outmatched…

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Content Marketing 101:

Writing for the Web: The Power of Copywriting in Marketing

We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, videos.  As a marketer, how do you cut through the noise and…

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4 Reasons to Hire an
Expert to Write Your Website Copy

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you&rsquo…

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Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few…

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Writing for the Web
Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for…

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3 web writing strategies to make your content more effective

Making content stand out in a sea of digital media is not always easy. Your work faces a lot of competition, and your audience has very little time. While your…

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3 Critical Tips to Ensure Your Content is Valued

One of today's greatest marketing strategies, content marketing helps businesses build relationships with customers and prospects through the dissemination and sharing of valuable information. It's marketing without the…

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What We Read #1: Writing for the Web Tips

How do you establish a positive user experience through copy? Great user experiences don't happen by accident. Present your readers with organized, scannable copy that will capture attention quickly…

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