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Get More Winter Propane Leads by Putting Your Phone Number at the Top of Your Website

The busy winter propane season is well underway. Your phone is probably already ringing off the hook.  People who are running out of heat and need help ASAP are looking at your website for your phone number so they can call you for fast service. But ...


Posted on February 12, 2019 In Content Marketing, Design, User Experience

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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because you’d think website visitors would be more than willing to click through t...


Posted on December 22, 2017 In Content Marketing, Design, User Experience

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5 Things Your Homepage Must Do

"You never get a second chance to make a first impression."That cliche applies to our human interactions, but the principle is just as important in the virtual world.According to statisticbrain.com, the average person's attention span is only 8...

Posted on June 28, 2016 In Design

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Your Homepage Must Look Current

What it means to look "current" on the web is constantly changing.A homepage that looked sleek and modern 5 years ago, now looks completely out-of-date:...

Posted on July 30, 2015 In Design

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10 Bright Reads

Stay ahead of the digital marketing curve with these ten articles to help improve your social media strategy, landing pages, content marketing efforts, and more....

Posted on April 30, 2014 In Content Marketing, Design, Landing Pages

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5 website ‘must haves’ to generate leads and increase conversions

Some big, some small—these features are all must haves!An effective website is an important marketing tool that helps build brand image, generate leads, and increase conversions. However, relentless changes in web standards and technologies make ef...

Posted on April 04, 2013 In Design, User Experience

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Responsive Web Design

New best practice in design and usability automatically optimizes site for the width of the user's screen. ...

Posted on September 05, 2012 In Design, User Experience

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Your website: Is it time for a redesign? Or will updates keep the leads coming?

Join us on Wed, February 22, 2012 @ 12:00 PM EST for the live Webinar event We’ll be performing live reviews of real audience-submitted websites to help attendees decide between a full-scale redesign or smaller improvements for their business website...

Posted on February 03, 2012 In Content Marketing, Design, User Experience

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What We Read #3: How Design affects your site’s ability to land a sale

Converting clicks to customers for client websites is always on our minds.For years, we've read research on improving your site's ROI, and we've learned that the key is making your site's design and structure easy to use for visitors.What We Rea...

Posted on April 20, 2011 In Design, User Experience

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Change is relentless… Is your website out of date?

How becoming a more savvy web user can make your website seem outdatedAs a lover of all things Apple, I know the frustration of investing in a product just to see something better come along a year or two later (sometimes months!). So believe me w...

Posted on March 29, 2011 In Design, User Experience

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