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Showing blog posts in: Email Marketing


5 Ways Online Marketing Tactics Beat Traditional Methods

As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads…

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Content Marketing 101:

Email Sucks, but Statistics Show Email Wins

Your inbox is packed. You lose important emails and they just never stop coming! Email sucks. Some marketers ignore email as a platform because they think prospects are inundated. They…

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5 Takeaways from the #EmailMasterClass

Last week, I brushed up on some email marketing stats and best practices with HubSpot’s Email Marketing Master Class. I always tell companies that email should be the…

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Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list.

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How to Lead Score Non-Business Email Addresses

A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address.

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How To Create an Email Marketing Campaign That Generates Results

Email is one of the most effective and profitable marketing channels for B2B and B2C—achieving higher click-through rates and ROI than other popular channels (91%…

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Every website needs an Email Marketing Campaign

With frequent email campaigns, you can keep your business top-of-mind with subscribers and drive them to your website or company blog, ultimately increasing the chances of a sale.

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