How a Marketing Audit can Improve Conversion Rates and Marketing Strategy
Marketing is a series of experiments. With each blog post, whitepaper, or campaign, you hope for goo...
Posted on May 30, 2017
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Marketing Metrics
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One Metric to Prove Customers Originated From Inbound Marketing
Empower your marketing team by proving they are responsible for sales-qualified leads.
B2B leads ju...
Posted on April 20, 2016
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Marketing Metrics
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B2B Tech CEOs: Why You Need Your Marketing Team to Calculate Cost Per Lead
There’s a lot going on in your organization. Marketing, advertising, relationship management, and mo...
Posted on April 15, 2016
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Marketing Metrics
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The Marketing Metric that Proves Whether You’re Impacting Customers
Show sales teams and CEOs that marketing has an impact on buyer behaviors
Sometimes, sales and marke...
Posted on April 08, 2016
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Marketing Metrics
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Lead Gen: Why a Lower Cost Per Lead Costs More in the Long Run
Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is...
Posted on March 11, 2016
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Marketing Metrics
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What is CPL: How to Calculate Cost Per Lead
Knowing your Cost Per Lead will help you make more strategic marketing decisions
Cost Per Lead is t...
Posted on February 26, 2016
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Marketing Metrics
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