Showing blog posts in: SEO
5 Ways Online Marketing Tactics Beat Traditional Methods
As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads because it’s what you’ve always done. But in today’s ...
Posted on February 09, 2018 In Content Marketing, SEO, Email Marketing, Social Media
3 Ways Google Ads Can Jump Start Your Propane Company’s Online Visibility
When customers search for your services on Google, you have one goal: Be found at the top of search results. Topping the search result list means more visits to your website. More visits to your website mean more calls from prospective customers. Thi...
Posted on October 20, 2017 In SEO
How Blogging Won Our Client the #0 Spot 3x in 1 Week
The higher your web page or blog post shows up in search results, the more likely a person will click on it. Simple enough, right? Wrong. There’s a lot that goes into ranking high in search results. We geeked out over a lot of technical marketing tac...
Posted on October 12, 2017 In Copywriting, SEO, Success Stories
Prepare for the Busy Propane Season with Off-Season Offers
People start using less propane when the temperature spikes in the late spring and summer. That means your revenue from your primary services (installations, refills) will probably slope downhill for those months.Spring and summer are always a slow...
Posted on August 24, 2017 In SEO, Landing Pages
Local Landing Pages Will Generate More Revenue for Your Propane Company
Let’s face it, small to medium sized propane companies depend on local customers to survive: your trucks only drive so far. And you don’t have hundreds of locations to cover the country like big-name companies. Since you depend on local customers, sh...
Posted on August 18, 2017 In SEO, Landing Pages
6 Ways to Improve Local SEO Ranking for Your Propane Delivery Company
Picture this. A prospective customer searches Google for your propane delivery service. The prospect’s eyes graze over the search results page...but your business' website is nowhere to be found.What do you do? Throw your hands up and say “Well, sh...
Posted on July 18, 2017 In SEO
When a Long-Tail Keyword Is Too Long to Help Search Rankings
The short answer: it’s too long if it contains an irrelevant word. But the long answer stems from analyzing which words users search for and what type of searches they are (based on the user’s intent). The question is: What do users want to get out o...
Posted on June 02, 2017 In SEO
5 Blogging Best Practices to Rank High in Search Engines
You won’t convert any visitors if they can’t find your blog in search results, so... Rank on the first page. You can be found on page 1, 10, or 100 by organic search results, but serious web traffic won’t come from page 2. Follow these fundamental bl...
Posted on April 11, 2017 In Content Marketing, SEO
CM 101: SEO Basics for Inbound Marketers
What You Need to Know About SEO for Marketing This post will teach you about: How Search Engines Work Optimizing On-Page Content & Targeting Keywords Differentiate Your Messaging Create Relevant Content Technical SEO SEO is something that you wi...
Posted on October 26, 2016 In Content Marketing, Inbound Marketing, SEO
Keyword Research for Blogging - Making Sense Under a Mound of Data
Researching keywords for a new blog post can be overwhelming. Even if you start out with a good brainstorm and a list of keywords, once you plug the list into Google Keyword Manager it’s easy to get buried under a huge mountain of data. After an hour...
Posted on April 15, 2016 In SEO