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5 Ways Online Marketing Tactics Beat Traditional Methods

As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads because it’s what you’ve always done. But in today’s ...


Posted on February 09, 2018 In Content Marketing, SEO, Email Marketing, Social Media

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Automated Prompts on Social Media

How Social Media Automation Can Both Help & Harm Your CommunicationBy giving people the power to share, we're making the world more transparent. - Mark Zuckerberg, CEO of Facebook Social media offers a window to the world. Sometimes that windo...

Posted on August 09, 2016 In Social Media

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A Good Communicator is Genuine

No one wants to sound like a robot when communicating online. You want social media and email interactions to be as genuine and engaging as you are in real life. But sometimes, humans end up sounding like robots online anyway! A recent LinkedIn inter...

Posted on August 02, 2016 In Social Media

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Don’t Break Your Social Post Promises on LinkedIn

Imagine this: You click on a social media post titled “Top Ten IT Concerns for Nonprofits”. What do you expect to find on the other end? Probably a list of the top ten IT concerns, right? Of course! Imagine how confusing it would be if you landed on ...

Posted on July 19, 2016 In Inbound Marketing, Social Media

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6 Do’s and Don’ts To Make Your LinkedIn Headline Standout

Your LinkedIn Headline is the tagline of your movie, it should entice people to view your full profile. However, the majority of headlines on LinkedIn fail at doing this.Saying you’re the VP of Marketing at Vitalist is like saying that Star Wars is...

Posted on September 17, 2015 In Social Media, Most Popular

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How to use LinkedIn Showcase Pages

High-search visibility and more than 200 million registered LinkedIn users make your company page more than just another social media account, it is an excellent informational supplement to your website.Showcase Pages help make your LinkedIn presen...

Posted on May 16, 2014 In Social Media

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Social Media Insights and Best Practices

I recently engaged in a few LinkedIn discussions inquiring how often a business should post to different social media outlets, and how much social media activity is too much. Social media is important for businesses, but it requires effort to proper...

Posted on June 12, 2013 In Social Media

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3 LinkedIn Tips Marketing Professionals Need to Drive Traffic to Their Website

Guest Post by Brynne Tillman of Business Development University...

Posted on March 26, 2012 In Guest Posts, Social Media

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Making a Facebook Page: 5 Basic Steps

According to the most recent reports, Facebook now has over 750 million users, many of which are businesses and organizations. Knowing this staggering statistic, your company may be considering a Facebook Page.Or maybe you're looking to do more wi...

Posted on September 06, 2011 In Content Marketing, Social Media

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Business + Facebook: Be Social!

To say that Facebook is a hot trend right now is an understatement. It seems like every business has a page, but does every business need one? Obviously, there is value in keeping with the times, but for some businesses, this is the only immediate b...

Posted on February 15, 2011 In Social Media

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