Blog | Bright Orange Thread Blog

Bright Ideas & Strategies for Improving Business Websites

Showing blog posts in: User Experience


5 Ways to Boost User Engagement on Your B2B Website

Every business has a website, but in this age of instant gratification and smartphone surfing, just having a website isn't enough. You need to have a website that demands…

Read Post

3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects

Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and…

Read Post

Cleverness, Clickbait, and Correctness - Why Headlines
are Important

Many users only read the headline. NPR’s article, Readers React To Headlines Gone Wrong, has convinced us of the importance of a headline even more. This headline informs…

Read Post

Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list.

Read Post

Usability Don’t: User
Self-Identification During Login

Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member –…

Read Post

Speaking Navigation - Why You Should Use It

A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space,…

Read Post

Video Backgrounds - When NOT to Use Them

Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites.  But…

Read Post

Usability kudo of the day:
Chat support for forgotten login information

Logging into websites is not always easy. Every so often you just forget which username and password. And if you try to many combinations, sometimes they lock you out (just…

Read Post

Homepage slideshows are more popular than they should be - ignore the fad

Slideshows (or carousels) are a popular homepage feature that allow multiple pieces of content to occupy prime real estate above the fold. I admit, it is easy to get sold…

Read Post


Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!