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Writing for the Web: Always Be Answering

In the classic film “Glengarry Glen Ross,” Alec Baldwin played the hard-driving sales trainer whose motto was: “ABC”: Always Be Closing  If a member of his team didn’t close enough deals, they were “SOL” and out of a job....


Posted on November 05, 2018 In Writing for the Web

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How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn

We’ve said it before, and we’ll say it again: your About Page is your second most visited page on your website. It’s only outmatched by your homepage, so make it count! Unfortunately, many propane companies use the About Page to tell their business’ ...


Posted on September 29, 2017 In Copywriting, Writing for the Web, Propane Marketing

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How to Keep a Content Calendar: A 7 Step Process

If you do content marketing for your company, you need to know How to Create (and stick to) a Content Calendar. This post presents the outline of a reasonably simple process for doing just that....

Posted on July 06, 2016 In Writing for the Web

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5 Things to Do Before You Write a Word of Content for Your Website

Writing new content for an entire website can be an intimidating process. We've all stared at our computer screen with no idea what to write. via GIPHY You want to be sure that your website is powerful in its ability to attract prospects but achievin...

Posted on June 24, 2016 In Writing for the Web

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How to Conduct A Content Audit of Your Website

Typically the word "audit" invokes an immediate sense of dread. But thankfully, we're not talking about those tax write-offs you may or may not have gotten away with as an undergraduate, we're talking about conducting a content audit of your website...

Posted on June 20, 2016 In Writing for the Web

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Chunkify! Part 7: Compelling Conclusions That Inspire Action

Tell ‘em what you told ‘em Tell ‘em what to do next One Page Exercise One BIG mistake marketers often make on their web pages is giving up on the conclusion. Don’t! The conclusion is your last chance to make your point, to leave an impression, to in...

Posted on November 11, 2015 In Writing for the Web

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Chunkify! Part 6: Improve SEO Value And Readability With Better Formatting

Human Formatting vs Search Engine Formatting Strategies That Improve Formatting and SEO Formatting: Double Check All Content on The Page One Page Exercise As a former professor, I believe formatting is key. If a student’s paper was well formatted, t...

Posted on November 04, 2015 In Writing for the Web

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Chunkify! Part 5: Using Lists to Break Up Content

Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using lists on your webpage. When to use a list List writing tips List formatting tips One page exercise ...

Posted on October 28, 2015 In Writing for the Web

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Chunkify! Part 4: Writing Better Paragraphs

Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragraph quality One page exercise Hey Marketer! I know you know how to write a paragraph. But as an expert, it’s difficult to fight the urge to say it all...

Posted on October 21, 2015 In Writing for the Web

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Chunkify! Part 3: A Page People Can Scan and Get the Big Idea

Users don’t read long paragraphs People should get the “gist” without reading your paragraphs How to give the big idea without supporting copy One page exercise Imagine - you are surfing the web researching a new business service. You click on a few ...

Posted on October 14, 2015 In Writing for the Web

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