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Chunkify! Part 2: Write Effective Headlines That Make People Read

6 rules of effective headline writing How to front-load headlines One page exercise Writing headlines is difficult. Seriously. You have to say a lot with a little. You have to intrigue, but also declare page content. You have to win a click, and conv...

Posted on October 07, 2015 In Writing for the Web

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Writing for the Web: Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for the web, you need to give reassurance up front.Fact: Web users don’t read. They scan....

Posted on September 30, 2015 In Copywriting, Writing for the Web

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About Page Do’s and Don’ts

Did you know your About Page is the second most visited page on your site. Not sure? Go ahead and check your analytics, I’ll wait......

Posted on February 17, 2015 In Writing for the Web, Most Popular

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Chunkify! Watch a web page transform itself with each click.

All of our efforts to inform clients, friends, and fellow designers on the issues of writing for the web have led to this… the launching of Chunkify!, an interactive experience that gives you the power to transform long, hard-to-read web page copy i...

Posted on February 22, 2012 In Content Marketing, Writing for the Web, Team

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