Our Blog

January 04, 2011 By Hendrik-Jan Francke

A Year in Review: We look back at 2010

It's the first week of January, which means it's time to reflect on the year's achievements! In 2010, the Bright Orange Thread team...

  • Launched 16 sites
  • Wrote 28 blog posts
  • Won an award
  • Created a Facebook page
  • Presented a series of Webinars

And that's not all!

BOT Clients: 700,000 page visits in 2010

We did the math (with some help from Google Analytics) and calculated 700,000+ page visits across our clients' websites. Amazing!

Launched 16 Websites/Microsites

Take a look at some of our work this year:

  • Fulcrum Capital
    A sophisticated site design with readable copy and strong messaging. Semantic HTML and strategically placed targeted keywords greatly improved their search rankings.
  • PartnersFirst
    Site refresh with usability in mind: consistent and clear global navigation, chunkified copy for readability, and reorganized content to better serve their two main audiences.
  • SSi Consulting
    Site redesign that supports their content marketing strategy with a special channel for featuring white papers and a toggle for lead capture.
  • PBL@UD
    Dramatic update with a more advanced framework to hold content, stronger copy, and improved site structure so visitors can easily access problem-based learning information and resources.
  • Kauffman Gas
    A new online bill payment service makes it easy for their customers to pay online. And it helps our client get paid faster!
  • Maternity & Women's Health
    This single-page website perfectly showcases Dr. Vergara's medical practice. Spreading content across 3 pages would have led to an empty-looking site, so we presented it all on one thorough, complete page.
  • Special Olympics Delaware (SODE)
    Never before have we placed so many features into one site! And it's our pro-bono client! The site was redesigned, complete with Volunteer Certification, Events Calendar, Program Locator function, and a highly-customized CMS that allows program directors to contribute content without relying on SODE members.

Wrote 28 Blog Posts

We wrote some good blog posts about best practices for web design (and some posts about what we were up to). In case you missed them, here are what we consider to be our most useful postings:

Writing for the Web Training

Earlier in the year we introduced a new service that focuses on copywriting techniques for the web. We saw positive reactions and results from the Writing for the Web Training sessions we did with two of our clients, and we are eager to do more!

In fact, we have quite a few web-writing-themed projects planned for 2011. So if you're interested in a content makeover, look out for those upcoming projects or contact us today to learn more about our Writing for the Web Training.


  • Logo Update/Refresh
  • Pocket Folders
  • Proposal Templates
  • White Paper Templates
  • PowerPoint Templates
  • Email Newsletter Design
  • Print Newsletter Design

Worked with University of Delaware Writing Intern, Julia

During the summer, we had the pleasure of working with Julia, a Professional Writing student from the University of Delaware. Julia helped boost our Twitter account with 100+ Tweets and contributed a good amount of articles to our blog.

Named Special Olympics Delaware's "2010 Outstanding Small Business"

For our pro-bono work and support for SODE, we were chosen as the Outstanding Small Business of 2010. What a night we had at their annual "Night of Heroes" ceremony!

Launched Facebook Page

This Fall, we finally took full advantage of Facebook and created a professional business page, synced with our tweets and blog. Facebook is now one of our top referrals to our main website! Follow us.

Launched Webinar Series

Just this December we launched a series of Webinars, starting with the Web Designer Litmus Test. Our next Webinar, Choosing the Right Content Management System (CMS) for Your Website, will take place on Wednesday, January 19.

Read our 2008 Year in Review post.

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