Our Blog

January 15, 2014 By Hendrik-Jan Francke

2013 Year In Review

It’s hard to believe 2014 is already upon us! Before we rush into the New Year, we’d like to share with you some important website and digital marketing projects Bright Orange Thread put in place in 2013.

Here’s a look at what Bright Orange Thread accomplished in 2013…

2013 Site Launches

Encore Business Solutions

Customizable lead capture forms and an extensive product demo collection helped transform Encore’s site in to a powerful lead-generating asset and support tool. The design shines on desktop and mobile, making Encore’s brand stand out from the crowd. Learn more about our solution.

Catholic Youth & Young Adult Ministries – Re-Launch

A modern news feed, by-the-minute social media updates, and local weather alerts help CYMdeliver important events, resources, and information to their audience when they are at home or on the go. Here’s the before..now check out the redesign!

Bright Orange Thread

We traded in our dusty old threads for some bright new ones! We redesigned our site to spotlight our portfolio on the home page and put key content front and center. Our site exemplifies our work and increased our online lead capture!

View our portfolio to see our other site launches.

Landing pages & PPC campaign increase online exposure

BOT designed and wrote two landing pages and developed a localized Google AdWords campaign to help Kauffman Gas capture more leads online. As a result, total site traffic increased by 40%. The targeted keywords, content-rich landing pages, and lead capture form introduced Kauffman Gas’ services to more than 35 new prospective accounts and even to current clients. Learn more about our work.

Prioritized mobile for the inbox

At BOT, our website wasn’t the only part of our online strategy to go mobile. Since 36% of our email subscribers read our news on mobile, we supplemented our new site design with a mobile-optimized email template to improve readability and usability. We designed mobile email templates for several clients to help them do the same.

What’s ahead?

This year, Bright Orange Thread is shifting our focus to deliver you more comprehensive digital marketing services. Websites, social media marketing, content marketing, landing pages – we want to help you integrate them all to become a stronger marketer in 2014!

Ready to get going? Give us a call to see what we can help you accomplish this year.

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