Ed Abbott trades in his Xtreme green for some Bright Orange.

Bright Ideas & Strategies for Improving Business Websites

Ed Abbott trades in his Xtreme green for some Bright Orange.

After 5 years with local home theater retailer TheaterXtreme, Ed joins design studio Bright Orange Thread as Assistant Creative Director. In a return to his creative roots, Ed has designed six websites in his first six months. His designs were all approved by clients in the first round.

After 5 years with local home theater retailer TheaterXtreme, Ed joins design studio Bright Orange Thread as Assistant Creative Director. In a return to his creative roots, Ed has designed six websites in his first six months. His designs were all approved by clients in the first round.

Ed brings his diverse experience with TheaterXtreme to Bright Orange Thread. Starting with simple logo and website design, his roles within TheaterXtreme grew due to his unique knowledge of the AV and home theater industry. TheaterXtreme went from one retail store with 3 employees to a public company and national franchise chain with 15 stores. Ed was an integral part of the processes, challenges and experiences that came with that.

As Bright Orange Thread begins a marketing push, Ed’s talents as a designer and web developer (combination is a rare find) will serve us well. That plus his experience in successfully managing multiple projects simultaneously will serve our clients well.

We are pleased and proud to welcome Ed to the Bright Orange Thread team.

About the Author
is the Lead Strategist of Bright Orange Thread. Reach him at hfrancke@brightorangethread.com
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