Every website needs an Email Marketing Campaign - Bright Orange Thread

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Every website needs an Email Marketing Campaign

With frequent email campaigns, you can keep your business top-of-mind with subscribers and drive them to your website or company blog, ultimately increasing the chances of a sale.

Focus on the right customers

Most email campaigns are permission based, which means your subscribers have asked to be on your mailing list. By marketing to these subscribers, you can be sure your business is focusing its money and efforts on the right group of people—the people who will most likely use your services.

These subscribers are often previous customers too. And every good businessperson knows it’s less expensive to sell to existing customers than it is to sell to new customers, which is exactly why your business should develop an Email Marketing plan.

Promote what's important to your customers

With a substantial mailing list built, you are ready to spread the word about your services, products, news, or events. Maybe a subscriber was unaware that your business did event planning and catering. Or maybe they were unaware of your organization's annual fundraiser. With a simple email, you can change that.

For businesses that have frequent sales, deals, or coupons, you can put them directly in the hands of your subscribers so they’ll be more likely to use them.

(And it's easy to send the emails, especially if you sync your campaign with your Content Management System (CMS).)

Get subscribers clicking with Best Practices

As experts in email marketing, we know all the best practices that help subscribers start clicking.

Here's just a few best practices you can use to get the most from email marketing:

  • Write attractive and descriptive subject lines
  • Include links for easy forwarding
  • Add personalized information like the recipient’s name

You should always give subscribers the option to unsubscribe to your emails too. It helps keep the customer happy with you and it may prevent them from reporting your email as spam.

Check out more best practices of email marketing.

About the Author
is the Lead Strategist of Bright Orange Thread. Reach him at hfrancke@brightorangethread.com
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