Do They Work?
Sticky content should be relevant to context
Yes, actual PB&J sandwiches are very sticky, but a picture of a sandwich does not scream “financial services” and does not make for sticky website content. Don’t let a gimmick on your B2B homepage distract or confuse users.
This particular gimmick played up the two featured systems - finance and operations. Perhaps you could say those things go together like peanut butter and jelly. But the image stole the attention, taking away from the homepage message.
Although users would keep reading, having and irrelevant image on your website puts your homepage bounce rate at risk. This puts the company in danger of making a bad first impression which usually causes users to leave the site.
Subject: A financial planning software firm