Homepage Peel for DS Simon
Meet User Expectations: Your Homepage Must Look the Part
D S Simon’s homepage let user expectations fall flat.
Users expected media company D S Simon’s homepage to pack real punch with sleek design and interactive elements. Afterall, the company that specializes in interactive media.
While users found the site professional, it did not meet the quality standards they expected from a B2B marketing and media firm.
Incorporating video content onto the homepage could help D S Simon improve their homepage stickiness and lower their bounce rate. An explainer video would tell what they do in a format that is engaging, sticky, and shows off their talents as a media firm.
Suggestion: Video posters with bright green play buttons would show users they are interactive, connect with their branding, and show their work.
Subject: D S Simon, a digital, social, and strategic video communications firm.