Homepage Peel for Integrant - Bright Orange Thread

Bright Ideas & Strategies for Improving Business Websites

Homepage Peel for Integrant

Picturesque Landscapes - Will They Work On Your Homepage?

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Relevant images improve the stickiness of your web page

Sprawling, scenic landscapes are eye catching website feature. But on most B2B websites, scenic landscapes do not help with website stickiness for one simple reason: relevance.

Integrant’s homepage features an image of an open road and the tagline “Extend Your Team.” It’s nice to look at, but it doesn’t match with the meaning of the tagline, nor does it explain what they do. This homepage needs clear copy and a relevant image to get the message across.

Homepage copy and imagery should complement each other. Both should be able to stand alone and still be able to explain the intended message. Sticky website content that works together will help improve your homepage click through rate.

For more information on using stock photography be sure to check out our blog post: Why Stock Photography is Bad for your Website.

Subject: Integrant, a firm that provides development services to engineering teams looking to outsource work.

Homepage Peels measure website stickiness with hard-hitting comments from real people

About the Author
is the Lead Strategist of Bright Orange Thread. Reach him at hfrancke@brightorangethread.com
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