BOT recently launched the new website for Lead Graffiti, A letterpress studio/shop with three distinctly different types of customers:
- people and organizations interested in creative letterpress solutions
- store managers interested in selling Lead Graffiti’s line of notecards
- people interested in taking letterpress printing workshops
Lead Graffiti needed a website that quickly directed users to information relevant to them. BOT designed a home page with 3 “pockets” that quickly guided users to their area interest.