Site Launch: Site for PBL@UD supports content growth and offers fresh copy

Bright Ideas & Strategies for Improving Business Websites

Site Launch: Site for PBL@UD supports content growth and offers fresh copy

PBL@UD, a problem-based learning group at the University of Delaware, had a website overflowing with content. As an international leader in problem-based learning, PBL@UD needed a more advanced framework to hold their content, as well as stronger copywriting.

For this project, we focused a great deal on improving PBL@UD's Information Architecture (IA) and copy. With the new site structure, visitors can easily find answers about problem-based learning and take advantage of PBL@UD's resources—a big help for educators looking for workshops or sample problems for the classroom.

Using existing copy and our outside perspective, we created new copy that clearly highlights PBL@UD's core message.

The site for PBL@UD is our 5th website project affiliated with the University of Delaware. As always, we met the challenge of creating a unique look for the group that works with the university's brand.

To learn more about problem-based learning, check out PBL@UD's site.

About the Author
is the Lead Strategist of Bright Orange Thread. Reach him at hfrancke@brightorangethread.com
Connect on LinkedIn →

Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!